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Persuasive Copywriting 101: Offers and Pricing

Sonia Simone and Chris Garrett

In this session, Sonia and Chris talk about:

  • The most important problem to solve when we’re selling a product or service
  • What we mean when we talk about a copywriting “offer”
  • Setting a price that your audience is happy to pay, and that you’re happy to sell
  • Why cheap can be worse than free
  • 3 techniques for successfully raising your prices
  • What to say when your prospect says you’re too expensive

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