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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Onboarding as a Service

Sonia Simone

This week, we take the deep understanding exercises we looked at last week and turn them into a service we can sell. This is an excellent way to get paid to create a proposal for a client. It can also be one of the most effective ways to get clients to actually give us this critical information in the depth we need.

In this session, Sonia will cover:

  • A final piece of the “Radical Empathy” process
  • Assembling your onboarding process
  • Packaging your process as a service
  • Positioning yourself for success


Creating ‘Radical Empathy’ with Prospects

Sonia Simone

The best copywriting and marketing come from a position of deep empathy. The better we understand our potential customers and clients, the better we’re able to serve them and meet their needs.

In this session, Sonia Simone talks about the preparatory work we do before creating any marketing message. We'll dig deeply into the needs and concerns of the potential buyer, in order to craft effective messages that create the right context for conversion.

These questions can be turned into an onboarding process, for those who work with clients. We'll talk more about that in the follow-up session.

In this session, Sonia will cover:

  • The empathetic core questions that should kick off every project
  • Exercises to help us visualize our prospects
  • Additional questions to ask that can deepen our understanding
  • Creating your own checklists and scripts for projects
  • Copywriting best practices


Get More from Your Prospecting

Sonia Simone and Ed Gandia

In this session, we take another look at how to master the fine art of prospecting -- of reaching out to the exact perfect clients, whether you’re a full-time freelancer or just want to run a side hustle.

Our community loves Ed Gandia. He’s the author of excellent books on prospecting, as well as host of a resource-rich website and a well-respected coaching program. Ed’s an expert at using smarter prospecting strategies to find terrific clients.

In this session, Sonia and Ed will talk about:

  • Why so many freelancers hate to prospect
  • Proven strategies for reaching out to your perfect client
  • How to put an email together that doesn’t make your prospect cringe
  • How to make time for prospecting when you’re super busy with client (or other) work


Painless Prospecting

Sonia Simone and Megan Williams

This week, our own Copyblogger-Certified Megan Williams helps take the mystery out of prospecting.

She runs a website called that offers a wealth of resources for freelancers, including excellent resources on prospecting and marketing.

In this session, Sonia and Megan talk about:

  • Why prospecting is so important to the health of your business
  • The importance of taking control of your freelance income
  • Places to find excellent clients
  • Making prospecting into a painless habit
  • Tips for reducing the stress and anxiety around prospecting


Q&A Replay for September 14th, 2018

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.


Automated Marketing Funnels Week 4: Conversion

Chris Garrett and Tony Clark

This fourth week is all about conversion -- now that your funnel is running smoothly, it’s time to translate that attention into sales!

Week 4:

There will be no session on Friday, September 7 (Labor Day holiday!).


Automated Marketing Funnels Week 3: Attraction

Chris Garrett and Tony Clark

This third week is all about attraction -- how to get and nurture your leads, and getting started with automation.

Week 3:

The lessons for Week Four will publish at 12:00 Noon Eastern U.S. time on Friday, August 31.


Automated Marketing Funnels Week 2: Retention

Chris Garrett and Tony Clark

This week is all about retention -- how to get and nurture your leads, and getting started with automation.

Week Two

The lessons for Week Three will publish at 12:00 Noon Eastern U.S. time on Friday, August 24.


Automated Marketing Funnels: Getting Started

Chris Garrett and Tony Clark

For the next four weeks in Authority, we’ll be presenting our Digital Commerce Academy course, How to Create Automated Marketing Funnels that Work.

In this pre-recorded set of sessions, Chris Garrett and Tony Clark teach one of the most important pieces of content marketing you can create -- the automated “funnel.”

Week One

The lessons for Week Two will publish at 12:00 Noon Eastern U.S. time on Friday, August 17.


What Should I Write About This Week?

Sonia Simone

No matter what content strategy you’re following, you’ll probably end up with a few days when you have no idea at all what to write about!

In this focused, pre-recorded audio session, Sonia Simone provides you with some prompts and ideas to get your motor running again.

She talks about how to cultivate your content creativity every day, so you start to produce more and more ideas that your audience will love.

Sonia talks about:

  • Practices that encourage content creativity
  • The keys to excellent list posts
  • The “well” you can go to again and again for great ideas
  • Using analogies and metaphors to spark ideas
  • A quick (and effective) “hack” when you really need a topic now