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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

How to Create 
Automated Marketing Funnels 
that Work

Effective marketing funnels are now essential for growing any kind of digital commerce business. If you are not getting as many sales as you would like, it probably means you have a leaky funnel.

If you would like to sell more to your existing customers, and have those customers stick around longer, then you also need to develop a better funnel strategy.

In this course, Tony Clark (COO of Rainmaker Digital) and Chris Garrett (CDO of Rainmaker Digital) will lead you through a scalable, systematic funnel strategy that will attract, convert and retain more customers for your business.


Q&A Replay for October 19th, 2018

Sonia Simone and Brian Clark

In this Q&A, Sonia Simone and Brian Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.


Onboarding as a Service

Sonia Simone

This week, we take the deep understanding exercises we looked at last week and turn them into a service we can sell. This is an excellent way to get paid to create a proposal for a client. It can also be one of the most effective ways to get clients to actually give us this critical information in the depth we need.

In this session, Sonia will cover:

  • A final piece of the “Radical Empathy” process
  • Assembling your onboarding process
  • Packaging your process as a service
  • Positioning yourself for success


Creating ‘Radical Empathy’ with Prospects

Sonia Simone

The best copywriting and marketing come from a position of deep empathy. The better we understand our potential customers and clients, the better we’re able to serve them and meet their needs.

In this session, Sonia Simone talks about the preparatory work we do before creating any marketing message. We'll dig deeply into the needs and concerns of the potential buyer, in order to craft effective messages that create the right context for conversion.

These questions can be turned into an onboarding process, for those who work with clients. We'll talk more about that in the follow-up session.

In this session, Sonia will cover:

  • The empathetic core questions that should kick off every project
  • Exercises to help us visualize our prospects
  • Additional questions to ask that can deepen our understanding
  • Creating your own checklists and scripts for projects
  • Copywriting best practices


Get More from Your Prospecting

Sonia Simone and Ed Gandia

In this session, we take another look at how to master the fine art of prospecting -- of reaching out to the exact perfect clients, whether you’re a full-time freelancer or just want to run a side hustle.

Our community loves Ed Gandia. He’s the author of excellent books on prospecting, as well as host of a resource-rich website and a well-respected coaching program. Ed’s an expert at using smarter prospecting strategies to find terrific clients.

In this session, Sonia and Ed will talk about:

  • Why so many freelancers hate to prospect
  • Proven strategies for reaching out to your perfect client
  • How to put an email together that doesn’t make your prospect cringe
  • How to make time for prospecting when you’re super busy with client (or other) work


Painless Prospecting

Sonia Simone and Megan Williams

This week, our own Copyblogger-Certified Megan Williams helps take the mystery out of prospecting.

She runs a website called that offers a wealth of resources for freelancers, including excellent resources on prospecting and marketing.

In this session, Sonia and Megan talk about:

  • Why prospecting is so important to the health of your business
  • The importance of taking control of your freelance income
  • Places to find excellent clients
  • Making prospecting into a painless habit
  • Tips for reducing the stress and anxiety around prospecting


Automated Marketing Funnels: Getting Started

Chris Garrett and Tony Clark

For the next four weeks in Authority, we’ll be presenting our Digital Commerce Academy course, How to Create Automated Marketing Funnels that Work.

In this pre-recorded set of sessions, Chris Garrett and Tony Clark teach one of the most important pieces of content marketing you can create -- the automated “funnel.”

Week One

The lessons for Week Two will publish at 12:00 Noon Eastern U.S. time on Friday, August 17.


Build Your Natural Authority with a Recognizable Voice and Brand

Sonia Simone and Pamela Wilson

There are many reasons to develop what we call “natural authority.” The main one? Once you have it, everything about running your online business becomes easier.

Being a natural authority in your field means that your website is the first answer that comes to mind when someone asks about your area of expertise. Your audience sees you as their preferred resource for information (and products and services) related to your topic. They feel a connection to your business.

Sounds great, right? But what do you need to do to make natural authority happen?

In this session you’ll discover:

  • Why you don’t need to become the world’s foremost authority in your topic in order to profit from it
  • What we mean by “voice,” and how to find yours (and use it in your content)
  • How to nurture a “friendly mentor” connection with your audience
  • The elements of a recognizable visual brand that build natural authority

Visit the forum thread for this session.


Creating Confident, Effective Calls to Action

Sonia Simone and Pamela Wilson

Your content marketing serves a business purpose. And the way you move from sharing valuable information to making business happen is by using a call to action in your content.

You’ll discover simple ways to boost the effectiveness of your calls to action in this exclusive Master Class presentation.

In this session we share:

  • How to write a call to action that gets results
  • Where to place your call to action on your page
  • Design techniques for drawing attention to your call to action

Visit the forum thread for this session.


Coffee Talk with Sonia and Pamela

Sonia Simone and Pamela Wilson

Sonia and Pamela sit down for a wide-ranging conversation that’s exclusively for Authority members. And they're not drinking coffee while they talk, but you can!

You'll get a peek behind the curtain so you can see what they've been working on recently. You’ll hear about:

  • The January 2016 Copyblogger Content Challenge, and how you can join the fun
  • The upcoming Copyblogger.FM podcast, and how we iterated our way to that decision
  • The “why” behind the changes in Authority, and what’s coming in 2016
  • Personal projects Sonia and Pamela plan to work on in 2016: you’ll find out about them first!

Forum thread for this session.

Apply to be on one of our Authority Business Coaching calls.

Opt-in for the January 2016 Content Challenge.