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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

How to Add Sparkle and Polish to Your Written Content

Sonia Simone and Pamela Wilson

There’s a lot of content on the internet already. Will your article get the attention you need so you can connect and engage with the audience you want to attract?

The only way it will have a chance is if it’s great.

But what makes content great? Great content is:

  • Well-written and grammatically correct
  • Memorable and features an interesting “angle”
  • Written with an identifiable voice that connects with the audience

Great content also has a little extra ... something.

To discover how to polish your content and add that extra “something,” tune in to this pre-recorded session to hear Sonia and Pamela chat about how they accomplish this and how you can too.

Visit the forum thread for this session.

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How to Create Polished Presentations Using Simple Slide Software

Pamela Wilson

You know that panicky feeling that comes over you when you discover you need to put together slides for a live presentation, screencast, or webinar?

Panic no more! Pamela Wilson is offering her designer secrets for creating polished, professional presentations using simple slide software.

In this pre-recorded session, you’ll discover:

  • How to use “master” slides to make your presentation fast and easy to put together
  • How to choose the best fonts to use on your slides
  • How to make smart color choices the way the pros do
  • Where to find the best images for your slides
  • Major design no-nos you should avoid when putting together slides

Visit the forum thread for this session.

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Content Promotion: How to Give Your Content Wings

Sonia Simone and Pamela Wilson

You work hard to create effective content marketing for your business. But if you want to see business results from your content, you’ve got to get it in front of the right people at the right time.

Search engine optimization is part of the story, but it’s not the only tool at your disposal. Not by a longshot!

In this session, we show you a handful of powerful tools and techniques that will give your content wings so it gets in front of as many people as possible.

This session will share:

  • How to prioritize your traffic efforts: should you focus on SEO, links, social shares, or something else?
  • Sneaky ways to write for both your ‘first customer’ and your ‘second customer’ (and what we mean by those terms)
  • The role old-fashioned networking plays in sending traffic to your site
  • Why guest blogging works so well and how to get started

Visit the forum thread for this session.

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Behind the Scenes with Dave Charest

Dave Charest with Pamela Wilson

Five years ago, Dave Charest was a student of content marketing, and his favorite place to learn about it was here on My Copyblogger in Authority.

Dave used content marketing on his personal blog to land consulting and copywriting gigs, a job as a marketing director for a nonprofit theater, and then a role as a content developer at Constant Contact in 2011.

Today, Dave is the Senior Manager of Content and Social Media Marketing at Constant Contact.

  • When Dave started in September of 2011, the Constant Contact blog had about 9K pageviews per month.
  • Six months later in February of 2012, the blog was getting about 60K pageviews per month.
  • Since April of 2014, they consistently see upwards of 300K pageviews per month.

Wow! How did he do it?

That’s what you’ll learn in this month’s Behind the Scenes session.

Join us for a peek behind the scenes at the Constant Contact blog with Dave Charest!

Visit the forum thread for this session.

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How to Style a Post

Pamela Wilson

There's a reason Copyblogger posts just "look good," and it has little to do with our beautiful site design.

Our highly-read and shared posts have a "look" that owes a lot to the way we wield our formatting tools as we set up each post in our editor.

The good news for you? We're using the same exact tools you use.

In this session, Pamela Wilson shows you how to use simple formatting techniques to make your posts look friendly, appealing, and easier to read.

Before your content is read, it is seen.

Discover how to make a great first impression with this fast-moving tutorial video.

Visit the forum thread for this session.

Resources:

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Connect the Dots: Seven Essential Elements for Content Marketing Success

Sonia Simone and Pamela Wilson

This session will ensure that you have the crucial elements in place so you can successfully market your business online.

If you’re aren’t satisfied with the progress you’ve made so far or aren’t sure what to focus on next, this session helps you identify (and remedy) any missing pieces in your strategy, and show you a way forward.

This session will show you:

  • The seven crucial elements to successfully market your business with content (are you missing one of them?)
  • How to continually optimize what you’re doing to boost your results
  • How to build a repeatable system you can use to effectively market any business with content

Visit the forum thread for this session.

To apply what you’ve learned to your own business, be sure to download the worksheet you’ll find on this page.

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Behind the Scenes with Beth Hayden

Beth Hayden with Pamela Wilson

Beth Hayden helps entrepreneurs make money and get out of social media overwhelm by showing them how to create online marketing systems that really work.

And Beth knows how to wield content marketing to grow her reach -- her guest post on Pinterest marketing for Copyblogger is one of our site’s most-shared posts.

She’s frequently asked to speak about blogging, content marketing, and Pinterest at conferences and events across the country.

She’s well-known for her fun, interactive teaching style. And she’s provided training, consulting, blog coaching and development services for New York Times bestselling authors, political commentators, artists, authors, entrepreneurs, and personal development coaches.

How does she keep everything moving in the right direction? That’s what you’ll learn in this month’s Behind the Scenes session.

Join us for a peek behind the scenes at Beth Hayden’s business!

Visit the forum thread for this session.

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How to Use a Content Map to Convert Prospects to Customers

Sonia Simone and Pamela Wilson

You know you’re supposed to be creating content. And you are -- a lot of it.

But content creation without strategy means you may spin your wheels, expend a lot of energy -- and for all the time and effort, not see the results you want.

There’s a solution to this, and it starts with understanding the journey from an uninformed prospect to a raving repeat customer/fan. Once you know how to move people from point A (uninformed) to point B (raving fan/customer), you can create content that moves them along, step-by-step.

But when you create that content, which parts should be free, and which should you make prospects pay for?

We’ve got a formula for figuring that out, too. :-)

This session will help you discover:

  • How to map out your content so it reliably moves people from prospect to customer
  • The rule of thumb for deciding which content should be free, and which should require payment
  • How to decide where to put your content: blog post? Autoresponder? Sales page? White paper? We’ll show you how to give your content a form that helps it function best.

Visit the forum thread for this session.

To apply what you've learned to your own business, be sure to download the Authority Content Map Worksheet you'll find on this page.

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Behind the Scenes with Sonia Thompson

Sonia Thompson with Pamela Wilson

Sonia Thompson is the founder of TRY Business, a community for entrepreneurial development.

Sonia has taken her more than ten years of experience as a marketer and business leader for companies such as Johnson & Johnson, GlaxoSmithKline, and Pfizer and poured it into a company that helps entrepreneurs succeed.

The content she creates forms the backbone of her marketing efforts, and in this session she shared tips about how she fits it all in.

Visit the forum thread for this session

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Structures for Freelance Life and Business

Sonia Simone and Megan Williams

Megan Williams is an MBA, a content strategist, and one of our Copyblogger Certified Content Marketers.

Megan talked with Sonia Simone this week about how she structures her time as a freelancer, and some of her best practices to grow her business.

Megan and Sonia talked about:

  • How to build marketing into your schedule every week
  • Where social media and networking fit in
  • Making time for ongoing education and improvement
  • Life habits that support her business
  • How she approaches clients who don't yet "get" content marketing

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