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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Search Engine Marketing Workshop

Lee is a nationally recognized thought leader in search engine marketing, consistently named as one of the most important voices in search and social media marketing. Lee is one of 25 online marketing experts featured in “Online Marketing Heroes,” published by Wiley, and has been frequently cited for his search & social media marketing expertise by The Economist and Fortune Magazine.


Attracting Links

With Sonia Simone and Chris Garrett

The art of search engine optimization changed *a lot* this year, and one of the biggest changes happened around what we call “link building.”

Links stopped being a thing that a clever SEO would buy for you, and started being something that you truly had to earn.

Chris and Sonia talk about:

  • What kinds of link-building strategies are the “safest” from Google
  • The right and wrong ways to network with online publishers
  • The key elements of content that gets links
  • A few “hot” (and ethical!) new ways to get links
  • How to get links for local businesses