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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Automated Marketing Funnels Week 2: Retention

Chris Garrett and Tony Clark

This week is all about retention -- how to get and nurture your leads, and getting started with automation.

Week Two

The lessons for Week Three will publish at 12:00 Noon Eastern U.S. time on Friday, August 24.


Automated Marketing Funnels: Getting Started

Chris Garrett and Tony Clark

For the next four weeks in Authority, we’ll be presenting our Digital Commerce Academy course, How to Create Automated Marketing Funnels that Work.

In this pre-recorded set of sessions, Chris Garrett and Tony Clark teach one of the most important pieces of content marketing you can create -- the automated “funnel.”

Week One

The lessons for Week Two will publish at 12:00 Noon Eastern U.S. time on Friday, August 17.


What Should I Write About This Week?

Sonia Simone

No matter what content strategy you’re following, you’ll probably end up with a few days when you have no idea at all what to write about!

In this focused, pre-recorded audio session, Sonia Simone provides you with some prompts and ideas to get your motor running again.

She talks about how to cultivate your content creativity every day, so you start to produce more and more ideas that your audience will love.

Sonia talks about:

  • Practices that encourage content creativity
  • The keys to excellent list posts
  • The “well” you can go to again and again for great ideas
  • Using analogies and metaphors to spark ideas
  • A quick (and effective) “hack” when you really need a topic now


Lesson 17: How to Craft a Compelling Offer

In this lesson we look at the main ingredients that go into a crafting a truly compelling offer.


Lesson 18: Optimize with Empathy, Measurement, and Interaction

In this lesson we look at how your funnel can become more in tune with your audience's desires and needs, which will lead to more and better conversions.


Lesson 20: Warming Your Audience for the Sale

In this lesson we look at how to get your audience ready to take action.


Lesson 19: Boost Your Conversions with Split-Testing

Even successful funnels can be improved.

In this final lesson we are going to look at how you can make your funnels more profitable through careful testing.


Lesson 16: Conversion Overview

Up to now been attracting prospects, building a list, and getting those prospects interested enough to stay interested. Now we need to get people to take action.


Q&A Replay for July 27th, 2018

Sonia Simone and Stefanie Flaxman

In this Q&A, Sonia Simone and Stefanie Flaxman answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.


Lesson 13: Getting Quality Referrals

This lesson explores how to get more referrals and optimize your referral generation process.