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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Are You on the Right Track with Your Business?

Chris Garrett and Sonia Simone

Every business owner has those times of doubt -- is the business working? Is it viable? Is this just a temporary "dip," in Seth Godin's term, or a long-term warning sign?

In this session, Chris and Sonia talked about how to know things are working -- and what to do if they aren't. They discussed:

  • What success (or lack of it) looks like when your numbers are still small
  • Simple, low-cost ways to test your ideas
  • The "special math" of email lists
  • The one way *not* to be like Copyblogger (at least not right away)
  • What to tweak if it's not working

Read more...

Interviews: The Fastest Road to High-Quality Content

Jerod Morris, Kelton Reid, and Jon Nastor

Whether for a podcast or a blog post, interviewing experts in your field is one of the best ways to deliver educational, compelling content to your audience.

But not all interviews are created equal. The same person can be interviewed by two different people with wildly different results. Most of the time, it comes back to the interviewer's ability to create a comfortable atmosphere and ask the right kind of questions that lead to the most illuminating answers.

In this Authority Seminar, three of the most experienced interviewers at Rainmaker.FM -- Kelton Reid, Jonny Nastor, and Jerod Morris -- dive deep into the topic of interviewing.

You will learn:

  • How to prepare for an interview
  • How to create a comfortable atmosphere for your guest
  • Specific examples of best questions you can ask
  • How to handle unexpected hiccups with big-name guests

And much, much more.

Helpful Resources

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How to Write Marketing Copy that Actually Sells

Donald Miller and Pamela Wilson

What if people talked about your brand the way they talk about the latest blockbuster movie? What if they stood in line for hours for just a short experience with your product? What if they talked about it over dinner, wrote blog posts about it, discussed it around the water cooler at work, and talked their friends into talking about it, too?

In this one-hour webinar, three time New York Times Bestselling author Donald Miller teaches you a 7-part framework for stories that will completely revolutionize the way you think about marketing and web copy.

You may know a little bit about stories and a little bit about writing great copy. But do you know how a simple story structure can make your message spread like wildfire?

After this 60 minute presentation, you will have:

  • New language to talk about your brand in a way that is simple and repeatable, so your message can spread
  • A 7-part story framework you can use to compose presentations, write killer blog posts and craft effective sales campaigns.
  • A better understanding of what big brands actually do that makes their messaging work
  • A faster, better, more productive way to write marketing collateral

If you have a great product or service but people aren’t responding, it’s probably because you don’t know how to talk about it.

This will solve that.

Helpful Resources

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Rainmaker Bonus: An Introduction to Rainmaker’s Podcasting Tools

Jerod Morris and Pamela Wilson

When you understand how to use the Rainmaker Platform podcasting tools, you’ll be able to harness the power of audio content -- including starting your own podcasting network like the one Copyblogger Media recently launched.

In this session, Jerod Morris and Pamela Wilson cover how to get started with the Rainmaker Platform podcasting tools.

They discussed:

  • A foolproof method for deciding on a podcast topic
  • How to expertly upload your audio and share it with Rainmaker’s built-in tools
  • Pro tips for getting the best-quality recording

Read more...

Rainmaker Bonus: Get Inspired! Rainmaker Owners Showcase Their Sites

Brian Gardner and Pamela Wilson

StudioPress founder and Copyblogger Media partner Brian Gardner joined Pamela Wilson for this webinar.

This time, we turned our attention to you.

  • See Rainmaker Platform websites “in the wild” and discover how people are using them
  • Listen to what Brian and Pamela think works well on each site
  • Learn as site owners get answers to their specific design questions

Read more...

Rainmaker Bonus: Setting Up a Top-Notch Affiliate Program on the Rainmaker Platform

Jessica Commins and Pamela Wilson

The Rainmaker Platform offers you an easy way to put together an affiliate program that will help grow your profits.

In this session, Jessica Commins and Pamela Wilson share how affiliate programs work, and how you can set one up for your site.

They discussed:

  • What an affiliate program can do for your online business
  • How to make affiliates feel well taken care of
  • How to use the Rainmaker Platform affiliate tools to put together a top-notch affiliate program

Read more...

How to Create Simple Blog Graphics

Pamela Wilson and Chris Garrett

The web has always been a visual medium, and with the widespread sharing of images on social sites like Facebook and Pinterest, graphics are more important than ever.

This week, Pamela and Chris shared with us:

  • What makes an effective blog graphic, and how to make yours look more polished
  • A “no fail” technique that anyone can use to create blog graphics (no artistic skill required)
  • How to use two popular online graphics tools: PicMonkey, and Canva
  • A super easy technique for creating a professional-looking logo for your website, business, or products

Read more...