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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Lesson 14: Generating Paid Leads

Previously we covered free leads. In this lesson we will accelerate and diversify your attraction with paid lead generation.

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Lesson 10: Attracting Attention

Every site needs traffic.

Attention drives the internet. You can buy it or build it, but the best way is to attract it.

In this lesson we start the process of attracting the right people for our business.

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Lesson 15: Creating Facebook Ads

In this lesson Chris takes you through the choices and options you will see when creating an advertisement on Facebook.

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Lesson 11: Testing for Attention

In this lesson you'll learn about testing for attention so you can channel the majority of your energy and resources into what you know works.

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Lesson 12: Three Ways to Fill Your Funnels

In this lesson we will look at the three main ways of attracting your most wanted target audience into your funnels.

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A Checklist for Effective Content with Sonia Simone

Sonia Simone

We’ve taught you dozens, if not hundreds, of techniques for creating effective content.

This week, Sonia helps you pull it all together, with a checklist that lets you focus on the key elements for your success.

In this pre-recorded audio session, Sonia talks about how to plan, structure, and polish your content, as well as what to do once it’s published.

She covers:

  • Planning your content so it meets your goals
  • Making sure your content attracts your audience’s attention
  • How to polish your content to make a fantastic impression
  • Questions to help you decide where to go next

You'll find the PDF checklist below to follow along with the session -- and you can use it again and again when you’re creating content for your business, client work, or other projects.

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

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Lesson 15: Creating Facebook Ads

In this lesson Chris takes you through the choices and options you will see when creating an advertisement on Facebook.

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Build Your Authority with Strategic Guest Posting

Sonia Simone and Stefanie Flaxman

Want to expand your audience, develop relationships with influential publishers in your topic, and pick up some excellent relevant links to your website?

Guest posting is still a fantastic way to do all of those things … if you go about it in the right way.

In this session, Sonia Simone and Copyblogger’s Editor-in-Chief Stefanie Flaxman talk about the dos and don’ts of guest posting. They discuss:

  • Myths that can keep guest posting from working well for you
  • Smart ways to approach influential publishers
  • How to make a great impression with your guest posts
  • What to do with traffic you get from guest posting
  • Guest posting pitfalls

Visit the forum thread for this session.

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How to Fix Sales Copy that Isn’t Working

Sonia Simone and Chris Garrett

Chris and Sonia wrap up our mini-course on conversion and copywriting by helping you to answer the question:

What do I do if it’s not working?

They run through a list of things you can troubleshoot, to figure out why your conversion copy isn’t firing on all cylinders.

Chris and Sonia talk about:

  • Figuring out if you’ve given the right amount of information
  • Often-missed elements that can tank your conversion
  • The most common reasons customers don’t buy
  • Ways you can troubleshoot your headline
  • The elements to turn up (or tone down) to improve your results

Visit the forum thread for this session.

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Which works better: Launches or evergreen offers?

Sonia Simone and Chris Garrett

There are (roughly) two ways to sell a product or service. You can use launches, where you “bunch up” the demand and make your offer to an audience as an event. Or you can go evergreen, and have your offering available all the time.

This session is a continuation of our mini course on copywriting and conversion.

Chris Garrett and Sonia Simone talk about the differences between the two models … and the similarities. They cover:

  • The pros and cons of launches
  • The problem with evergreen
  • The components of a “minimum viable launch”
  • The copywriting ingredient that makes launches work
  • The other copywriting ingredient that makes launches work

Visit the forum thread for this session.

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