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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Attracting Links

With Sonia Simone and Chris Garrett

The art of search engine optimization changed *a lot* this year, and one of the biggest changes happened around what we call “link building.”

Links stopped being a thing that a clever SEO would buy for you, and started being something that you truly had to earn.

Chris and Sonia talk about:

  • What kinds of link-building strategies are the “safest” from Google
  • The right and wrong ways to network with online publishers
  • The key elements of content that gets links
  • A few “hot” (and ethical!) new ways to get links
  • How to get links for local businesses


The Marketing Sandwich

Sometimes people wonder if they should be allocating their marketing efforts toward SEO, or content marketing, or social media marketing … or something totally different?

The reality is, these are all part of a larger whole. They work together, and smart SEO is also about clever use of content and social elements.

The trick is in knowing how to combine all three of these elements so they work smoothly together. It’s not about doing three times the work … it’s about making your marketing materials serve three different purposes at the same time.

Chris Garrett and Sonia Simone will walk you through the key elements of your “sandwich” so you can make the most of your marketing time.


Relationship-Building Content

In this workshop we talk about how to use content to improve the relationships with the people who matter most in your business:


How to Tell a Marketing Story Using the Hero’s Journey

With Sonia Simone and Chris Garrett

You may have heard that telling a story is the quickest, most effective way to pull your audience into your marketing message.

But not all of us are “born storytellers.” Fortunately, storytelling is a craft that can be learned.

In this webinar recording, Chris Garrett and Sonia Simone will walk you through some of the key elements of the “Hero’s Journey,” a mythic framework that underlies stories from Gilgamesh to Star Wars.

We’ll focus specifically on the elements of the hero’s journey that apply to your marketing story, and how to tell the kinds of stories that build customer relationships.

Click the video “play” button to watch the replay, or you can download the transcript, MOV, the MP3, or a PDF of the slides from the Lesson Files below.


Better Marketing with Images

This month, Sonia convinced Chris Garrett to share his secrets with us on how to use slide presentation software to create visual presentations that look like you paid lots of big bucks to your designer for them.


Authority Bonus: Content Review Webinar

Sonia Simone, Demian Farnworth, and Pamela Wilson

This is an exclusive bonus for those who joined Authority in January, 2016.

We asked new Authority members to submit a page for the team to look at. Sonia, Demian, and Pamela reviewed pages that were submitted during the review period and shared feedback on both the content and the design.

When you watch this session, you'll walk away with a to-do list that will help you improve your content and boost its performance.

Helpful Resources

Links to the content reviewed on this webinar, in order: