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Persuasion and Copywriting Fundamentals

Sonia Simone and Chris Garrett

The whole point of content marketing is to inspire our audiences to do something. To make a purchase, sign up for our email list, join a movement, adopt a new lifestyle habit, make a charity contribution ...

And yet, this is the point where things can get awkward for a lot of otherwise solid content marketers.

In this session, Sonia and Chris will help you understand how to make the sale without feeling like a creep. They talk about:

  • Why selling can feel so uncomfortable
  • The “traditional” sales advice you can safely ignore
  • Before you ask: paving the way to the first sale
  • Two “magic” copywriting words that make conversion easier
  • A 2-minute fix that will help you make more sales

Visit the forum thread for this session.

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