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Persuasive Copywriting 101

Some approaches to copywriting teach persuasion as if it existed in isolation. It's as if benefits and features, calls to action, and all the other technical components of persuasive copy existed in a world all by themselves.

But the reality is, your persuasion copy needs to work within the context of all the other content you create. Your landing pages, persuasive emails, and social media advertising should all be a seamless part of your overall content strategy.

This course teaches an integrated approach, so that your persuasion copy never feels out of place or awkward in the context of your site as a whole.

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