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Persuasion 101: Pricing Strategies

Sonia Simone and Chris Garrett

In this session, Sonia and Chris dive into pricing strategies. They talk about:

  • Why it’s smart to have a “diamond ring” somewhere on your website
  • How to package goods and services for better sales
  • Simple math that makes it easier for your prospect to buy
  • How branding, positioning, and differentiation can help you raise your prices
  • How to handle a prospect who says it’s too expensive

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