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Step Five: How

Brian Clark

Today, Brian talks about the specifics of how you communicate with your prospects.

In this lesson, Brian covers:

  • Why your Who is so important when you're thinking about How to communicate with them
  • What a controversial political figure demonstrates about connecting with a specific audience
  • Choosing references, stories, and analogies that speak to your specific Who
  • Using keyword research to understand the terminology that best resonates with your audience
  • Weaving your research and insights together into a story

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