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Step Three and Four: What and When

Brian Clark

Today's lesson weaves two steps together: What and When.

That's because they're inherently intertwined -- but Brian unpacks each of them separately so you have a really clear understanding.

Today, Brian talks about:

  • The timeless story structure that helps you create powerful content
  • The crucial single point to remember, no matter what kind of content story you're telling
  • Understanding the cornerstone of your "What"
  • How to use the work you've done with "Who" to map out your customer's experience path
  • Why "the most effective form of motivation is progress" (and what to do with that)
  • The elements of influential content (and why at least half of them are already baked in for you)

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