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Authority Rainmaker Replay: Customer Experience vs Conversion Optimization

Brian Clark, Scott Stratten and Ryan Deiss

This session was recorded at our Authority Rainmaker live event in May, 2015.

It’s an epic philosophical battle on how best to sell online. In one corner, we’ve got customer experience advocate Scott Stratten, author of UnSelling: The New Customer Experience, which was named “Sales Book of the Year” by 1-800 CEO-READ.

In the opposite corner, we’ve got Ryan Deiss, new media entrepreneur and founder of, a group that’s invested over $15,000,000 of their own money on marketing tests to successfully improve conversion optimization.

In the middle, literally and figuratively stands Brian Clark, founder and CEO of Rainmaker Digital, who thinks we can all get along just fine ... maybe.

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