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Essential Elements for a Strong Visual Brand

Brian Gardner and Pamela Wilson

Brian Gardner and Pamela Wilson talked about the most important elements you can use to create a recognizable visual brand. They discussed:

  • Three "special effects" a memorable visual brand will have on your business, and why you should make the extra effort to build one now
  • The crucial questions you need to answer before beginning the branding process
  • How logos fit into the big picture, and why you may not need one
  • How a few simple color choices can help you brand your business
  • What your font choices say about your business, and how to be sure you’re sending the right message
  • What design elements to look for when choosing a WordPress theme

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