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Taking Your Content from Good to Great

Sonia Simone and Stefanie Flaxman

Exfoliate! Based on enthusiastic response from our last session, this week we talked about how to take a piece of draft content and polish it up to something really special.

In this session, Sonia and Copyblogger’s Editor-in-Chief Stefanie Flaxman talk about:

  • Sonia’s “GAS” principle for quality content
  • Checking your work for overused or misused words
  • Content pitfalls to watch out for
  • Cutting the “fluff” (without cutting the meaning)
  • Reader-friendly formatting
  • A quick SEO checklist

Visit the forum thread for this session.

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