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Worksheets 1 and 2

Tony Clark and Chris Garrett

Creating your whole funnel strategy is a big undertaking, but we’ve broken it down into a sequence of very manageable pieces.

The first worksheet will start you off with understanding exactly where you are in your business, then we will plan out your first basic lead generation funnel to match that situation.

In the second exercise, we are going to take a look at the primary place people get stuck first, and that is the cross-over between Attraction and Retention phases, or converting attention into opt-ins.

Creating a well-tuned funnel flow is about identifying and resolving constraints sequentially.

Return to the Week One overview page

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