Produce Better Content, More Efficiently … Each and Every Week
A quick resource that can make a dramatic difference in the content you publish (even if you’re not a “great” writer)
Let’s just put it out there: In today’s world, publishing second-rate content is a total waste of time.
Sometimes you’ll see a marketer complaining that:
I spent two years doing all of that blogging and email stuff and I never saw anything out of it.
A closer look at their content usually shows exactly why they’re not getting traction.
So much content suffers from little professionalism “leaks.” Errors that undermine the content’s authority, squander audience interest, and detract from business goals.
It doesn’t take a very big leak to make it impossible to fill a bucket.
And most of the time, these problems are completely fixable.
You don’t need to be perfect
Now, it would be a mistake to think you have to be some kind of prize-winning author in order to create solid, interesting, highly engaging content.
Whether you’re creating text, audio, video, or any other format, there are a handful of key elements you need to hit consistently. The elements that prevent those annoying “leaks.”
Of course, as you build skill, your content will keep getting even more effective. But sometimes, even great writing misses the mark.
Ever wonder why some wonderful writers don’t see success with their content?
You may have run across delightfully written content that doesn’t seem to get the writer any closer to their goals.
Solid, strong writing is important for a content marketer.
But solid, strong strategy is even more important. When you can put both of them together, you’ll be unstoppable.
If for some weird reason you had to pick just one to get started, choose strategy. Smart strategy, consistently implemented, is the fastest way to get where you want to go.
And wonderful writing with weak strategy too often becomes a frustrating waste of time.
It’s one thing to be able to produce a good piece of content.
It’s another to keep producing consistently high-quality material, week after week and month after month.
You could try to rely on your own instincts or talent. But some days, those things are in short supply. It’s smarter to develop a simple, reliable process.
Your process shouldn’t be so complicated that you won’t do it. And it can’t be so simplistic that you miss important parts. Well … you don’t have to be.
A quick and easy resource
Now, you may know that we produce a lot of in-depth, comprehensive courses and workshops at Copyblogger. One day, we’d love for you to join us for one of those!
This one is different. It’s fast and easy, so you can learn what you need to know and start applying it immediately. (Like, today. Maybe even within the hour.)
It revolves around our Content Confidence Checklist — a simple resource that can boost the quality of literally every single piece of content you ever create.
- The Checklist helps you make sure that your content:
- Speaks to the right audience
- Moves your organization toward your larger goals
- Conveys your authority Shows polish and professionalism
- Converts interested audience members into loyal customers
Let’s make this really easy
We knew from the beginning that we wanted to make this really, really affordable.
We don’t want content creators to waste months or even years, when they could be getting traction right now and moving forward!
We toyed with the “twenty-something” price point, which would be very fair. But eventually we settled on a price that we think anyone can afford.
We’re offering the Content Confidence Checklist, along with a complete audio walkthrough, for $14.
Download it now and you’ll have the know-how to start producing better content within the hour.
Here’s what you get
The core of this mini workshop is a PDF checklist you can review each time you publish a blog post, infographic, podcast, or video, to make sure your content is as strong as it can be.
We’ve also included a detailed audio walkthrough with Sonia Simone, Copyblogger’s chief content officer, to explain each step.
And you get additional resources to help with specific elements, like crafting more compelling headlines or gaining a deep understanding of who you’re serving with this content.
The Checklist is designed to be useful for content creators of all levels — from those looking to improve their skills, to experienced writers who want to make sure each piece of content is working as hard as it possibly can.
We respect your time
A lot of under-$20 products are thrown together fluff that doesn’t really serve the audience.
We’re not into that.
The Content Confidence Checklist will help you make small (or even large) tweaks that will make all the difference in your content.
- You’ll produce higher-quality content
- Your content will serve your business goals
- Your quality will be more consistent
- You’ll become more efficient in your content creation
And you’ll start to see these improvements right away.
Whether you’re an experienced content creator or you’re brand-new to blogging, podcasting, or creating video, the checklist will help you to make sure you’re creating to the best of your ability … every time.
Even at $14, we want to make absolutely sure you find value in every resource you get from us!
If the checklist doesn’t meet your needs for any reason, we’ll be happy to offer you a full refund within 30 days of your purchase.
So at any time within the 30-day window you are unsatisfied with your purchase, send us an email (firstname.lastname@example.org) and we’ll process your refund request.