Authority is a content marketing community designed to accelerate your success.

Attention Writers: Do You Want to Stand Out from the Crowd, with Access to a Steady Pipeline of Great New Clients?

We see the results every day.

After letting hundreds of writers into our certification program and helping them evolve into confident content marketing professionals, we’ve seen some amazing results. Increased income. More confidence. Lots of terrific new clients. Basically, everything a writer could dream of.

Now it’s your turn.

As a web-savvy writer and talented professional, you should be acknowledged as the expert “rainmaker” in your field, with businesses banging down your door to get access to your skills and expertise.

Because businesses need you.

  • They need talented writers to build their blog, email, and white paper content.
  • They need smart writers who understand how to use social media — and how to stay away from time-wasting “fluff.”
  • And they need well-informed writers who can build a solid SEO strategy without resorting to ineffective, spammy junk tactics.

In other words, they need a content marketer, not just another writer.

So are you the rock star of your writing niche? Do you have a full roster of awesome clients who are paying you top dollar?

Whatever your situation, you have a rare chance right now to get the most rigorous certification in content marketing … and to charge the premium rates that come with such a distinguished certification.

Now we have to make sure your potential clients see you that way, too.

Open Now for a Limited Time:

Copyblogger’s Content
Certification Program

Writers have responded enthusiastically to the Certification Program. They benefit from a clear way to rise above the crowd of penny-a-word freelancers.

But do you know who else asked us for years to create the program?

Your potential clients.

Smart businesses of every kind, large and small, know that they need top-quality content in order to succeed.

In fact, the number one problem businesses have when they’re looking at content marketing is: How can we find someone to help us create all this top-quality content?

And with our new “done-for-you” offerings, we’ll have a greater demand than ever for well-qualified writers. Like you.

Every minute, businesses publish thousands of pieces of mediocre content. Most of these poorly written, unengaging word puddles lack any kind of real business strategy.

“Just-ok” content worked for awhile — but it doesn’t cut it anymore. Businesses need the kind of writers who can combine talent with strategy.

They need the kind of writers who have some “poet” in their makeup (who can create the content that attracts and engages an audience).

But they also need writers who have some of that “killer” instinct (who can think about the larger strategic picture and craft a content strategy that moves the prospect toward a sale).

They need you. They just don’t know it yet.

We all know that sometimes our copywriting clients just want us to cut to the chase. They want us to boil it down to that “bullet point.”

They want an easy-to-understand reassurance that you’re the right choice for the job. Part of that comes from your own marketing — your blog and social media presence. We’ll show you how to nail that.)

But we’d like to offer this third-party certification as the reassurance and validation that you truly are as terrific as you say you are.

You’ll be backed by the Copyblogger name — the most recognized name on the web when it comes to content marketing excellence. You’ll be able to look potential clients in the eye and confidently say, “I’m certified.”

The Certification Program Includes

Advanced Education So You’ll Have A Framework That Works For Every Situation

Remember when I said you had to have a bit of the “killer” to position yourself in the top tier?

Well, Copyblogger’s CEO Brian Clark has teamed up with Chief Content Officer Sonia Simone to produce an advanced Content Mastery course that forms the cornerstone of the certification program.

In this program, Brian and Sonia deliver 8 in-depth sessions on exactly what it takes to become a “next level” expert content creator. Then in the bonus sessions, we dive deeper into specific tools.

Because it’s not only about producing the kind of content that audiences want to read, view, or listen to.

It’s also about creating the kind of content for your clients (and yourself) that paves the way to a sale.

Here’s what’s in the course — you’ll get two modules a week, over a span of four weeks. We’re spacing the modules out in order to allow you to truly sharpen your sword — each week will give you material to work on, not just “consume and forget.”

  • 1

    Week One (Modules 1 & 2)

    Content Strategy and Your Role as a Professional Writer

    • How to market yourself as a content marketer (not just another writer)
    • How to position yourself for more clients, more respect, and better pay
    • The “belief circles” framework for creating fans and customers
    • How to create a rich audience experience for your business and your clients
    • A new tool for making yourself an indispensable resource for your clients

  • 2

    Week Two (Modules 3 & 4)

    The Strategic Framework for Success with Content

    • How to build authority for yourself and your clients
    • The mindset that makes success possible
    • How to widen your network and get attention to your valuable content
    • How to authentically connect with influencers without embarrassing yourself
    • The real role of authenticity on the web
    • 5 steps for turning attention into action and sales

  • 3

    Week Three (Modules 5 & 6)

    Mapping the Journey: Crafting a Content Marketing Strategy

    • What the “buyer’s journey” is and what the milestones are
    • How to unlock the triggers that get clients or customers to buy
    • The mapping exercise that none of your competitors are using
    • How to handle potentially tricky issues with clients or employers
    • How to get the buy-in that lets you move forward with great content

  • 4

    Week Four (Modules 6 & 7)

    The Rubber Hits the Road: The Strategic Content Types

    • How to write content that builds an audience and attracts new leads and prospects
    • How to use the “content conveyor belt” to increase traffic and conversion
    • The type of content that creates an unbreakable bond with the audience
    • How to put together landing pages and other persuasive content that turn “traffic” into customers
    • The kinds of content that attract links and widen your network

  • 5

    Bonus Sessions

    The Strategic Tools Every Content Marketer Should Master

    • Best practices for structuring your time to grow your freelance business
    • A complete toolkit for offering your services as a freelance content strategist
    • How to prioritize your traffic efforts, and focus on SEO, links, and social shares
    • Simple ways to boost the effectiveness of your calls to action
    • How to move uninformed prospects to raving repeat customers and fans with the Content Map system

You’ll also get materials to help you work with clients and know you’re using the right strategy and tactics

The course also includes worksheets to guide your discussions with your clients. We throw in some professional development worksheets as well, to focus on you and the marketing of your own business.

So when we talk about SEO, we also give you a worksheet that will guide your client conversations. (Even if SEO has never been your strong suit, when you’ve completed the course you’ll be able to hold professional, intelligent conversations about SEO strategy with your clients.)

And when we cover developing empathy and experience maps to guide your content creation, you’ll get worksheets you can use with clients to keep them on track.

These worksheets will keep your client conversations informed and productive — which makes you look like the polished, smart professional that you are.

Many modules also include references back to education here in Authority. So if you need to “dive deeper” on any topic in the course, we’ve got you covered.

New for 2018: Prospect like a Boss

Even Certified writers benefit from reaching out to the exact perfect clients they want to work with. It’s the best way to make sure you have a reliable, steady stream of great projects to work on.

But prospecting can feel awkward, and too often … it just doesn’t get done.

This year, we’re adding brand-new sessions with prospecting superstars on how to make prospecting for new clients a painless part of your weekly routine — without ever turning yourself into “that guy.”

You’ll learn how to reach out to potential clients without looking spammy or desperate. How to research clients so you’re arriving at the perfect moment to “save the day.” And where to find the clients with fantastic projects — and the budget to implement them.

Once the core Certification course material is completed, we also have a powerhouse new workshop on How to Get the Deal.

We brought in a master salesperson to show you how to have confident, ultra-effective sales conversations … without feeling nervous, using any kind of awkward “closing” techniques, or resorting to a cheesy script.

How to Get the Deal will transform how you communicate to potential clients. The financial benefits you could see from this workshop alone could very, very easily pay for the entire Certification course fee.

The final step:

Certification

Not everyone who joins the program will get certified. The Copyblogger content certification program is designed to recognize those who can demonstrate professional ability.

We wanted to be sure that our certification was meaningful, and not just a “piece of paper” that anyone can buy.

To ensure that everyone holding the certification is a well-qualified professional, at the end of the course you’ll be eligible to apply for certification. You’ll submit three pieces of content (we’ll let you know exactly how to do that) and our editorial team will personally evaluate every application.

You’ll need to demonstrate your ability to create at a professional level to win your certification. That’s a huge plus for you — it means the market will never be glutted with our certified content creators.

Think of it like a college course: anyone can sign up for the course, but you’ll need to put the work in if you want to get credit for it.

Once you’re approved, you’ll have a badge you can put on your website. And your name and contact information will be listed on our Certified Content Marketer page on Copyblogger.

Because of the time it takes to individually review every evaluation, applications will be processed first-come, first-served. The sooner you get started, the earlier you’ll be in the evaluation queue.

Our Certified Writers have told us that being featured on our page of Recommended Writers has been a proven, consistent way to find excellent clients — the kind who have the budget for a serious, well-qualified writer.

For this round of students, we will be priority-processing the first 100 certification applications. To make sure you are in that initial group, don’t delay in getting signed up!

Those who enroll after the initial 100 applicants will be placed on a waiting list. Every applicant will be reviewed — but if you want to start benefiting from certification as quickly as possible, you’ll need to get signed up early.

The demand for certified content marketers is about to go way up

You may have seen that we recently entered into a partnership that will allow us to offer “done for you” services for our customers.

That includes comprehensive writing packages — including regular blog content, email marketing, sales funnels, conversion pages — the whole enchilada.

These services will be offered to highly qualified customers who have the budget for exceptional content. And our Certified Content Marketers will be first in line for these lucrative, rewarding projects.

Now, we don’t have a crystal ball and we can’t predict the future. But we do know that great companies have been asking us for years, “Can’t you just write the content for us?”

This is a way for you to be the writer chosen to do exactly that.

It’s not enough to get sharp … you have to stay sharp

Our content marketer certification isn’t only about what you learn today … it’s about staying on top of your game.

Since we started the Certified Content Marketers program, continuing education has played a crucial role. We consider it part of our job to make sure you’re always current on trends in content strategy.

Enrolling in the Certified Content Marketers course also gets you a full year of access to our continuing education platform. So you can stay abreast of important topics like sales pages and conversion copy, SEO, and social media marketing trends.

By the way, we’re planning on offering the program for a long time — and as long as you keep your certification current (by maintaining membership in our continuing education platform), you’ll remain on our list of recommended writers, as well as receiving your annual badge.

(And in case you’re wondering, the cost to keep your subscription current is significantly lower than the initial course cost.)

How long do you have access to your certification?

This is a self-paced program, so you can take your time completing the lessons and applying for certification.

Once you’ve joined the course and received your certification, you’ll remain certified as long as you’re a member in good standing of the Authority community.

Because Authority, remember, is your ongoing professional education. It’s what will keep you focused and aware of emerging trends and shifts in the marketplace.

Here’s what some previous students have to say to you:

  • “To survive as a full-time business writer, you need to play a different game.”

    “Few businesses are looking for ‘writers’. And if they are, they are likely to undervalue the work financially. The fact that there’s an abundance of freelance writers offering their services doesn’t help. To survive as a full-time business writer, you need to play a different game. You need to add a new layer of value to your clients. You need to become a content marketer. And that’s where the Certification Course fits in perfectly.”

    – Jelle Annaars, supercontent.be

  • “The result has been an increase in the quantity and quality of client inquiries.”

    “The education Rainmaker Digital provides through Authority and the Content Marketing Certification program has helped me further advance my freelance writing career, and the result has been an increase in the quantity and quality of client inquiries. I would highly recommend Authority and the Content Marketing Certification program to anyone who provides content marketing as a service or manages content for their business.”

    – Kristi Hines, kristihines.com

  • “The Certification program pulled it all together for me.”

    “The Certification program pulled it all together for me. It was truly my aha moment – I got it! Not to be melodramatic, but all the components of content marketing aligned for me.”

    – Mark Crosling, markcrosling.com

  • “Worth every penny — and the listing on the site has really gotten me a ton of work.”

    “There are a lot of great resources you get from the Certification Program, but I have to say that the one that made it well worth the price of admission to me is the workbook, “Using Empathy & Experience Maps to Develop a Killer Content Strategy.” I’ve done the exercises with several of my clients (and myself!), and it is really genius when it comes to developing helpful, engaging content that speaks to my clients’ core audiences. The other thing about the program that’s great is the invaluable support and information you get during and AFTER you’ve completed it. That Copyblogger is the clearest example of practicing what it preaches makes me feel so supported and confident that my work as a kick ass content marketer will continue even as the digital landscape changes. Being in the Authority program gives me access to awesome continuing education. Worth every penny — and the listing on the site has really gotten me a ton of work.”

    – Trudy Roth, itsthetrustory.com

The program investment

Now, this could easily be a $10,000 program. The value you’ll get from the education alone will probably provide more than that in return. And when you throw in the certification, in the eyes of clients, that raises your perceived value by many more thousands of dollars.

The enrollment includes:

  • The full four-week advanced content strategy course from Brian Clark and Sonia Simone
  • Client and personal development worksheets
  • The certification application process
  • For those who earn certification, a public listing on our “Certified Content Marketers” page on Copyblogger.com
  • A full year of ongoing professional education

However, we wanted to keep the cost of the program reasonable — because we want our best writers out there and creating success for themselves. (And for their clients.) We don’t want to put up a lot of barriers, especially to those of you who are already loyal customers.

The cost for this program is $1195 — and at some point in the future, we may go up from there. Given everything that’s included, we think that’s a very fair number, and an investment that will very easily repay you many times over.

$1195

one time payment

Includes our continuing education platform, billed yearly at $499.

Register

$699

two monthly payments

Includes our continuing education platform, billed yearly at $499.

Register

Remember: We’ll be priority-processing the first 100 applications in this group of students. Everyone who applies will be evaluated, but you want to put yourself at the front of the line. Get signed up and dive into the materials.

  • “When I build an addition on my house I’m going to call it the Copyblogger Wing.”

    “I get a whole lot of emails that start with ‘Hey, I found you on the Copyblogger site.’ When I build an addition on my house I’m going to call it the Copyblogger Wing.

    If you can believe it, I had a writer message me just yesterday asking what I thought of the Certification program.

    My answer was simple, so I’ll share it here: do it. Whether to help with self-doubt by proving to yourself you’ve got the chops, or to help build trust with clients … It’s worth it.”

    – Aaron Wrixon, aaronwrixon.com

  • “I can charge fantastic rates and make my clients happy.”

    “Once I did the certification course, my confidence went through the roof. For me, being a Copyblogger Certified Content Marketer is like having a superhero costume complete with ninja-power utility belt. Because even though I’ve never positioned myself as a consultant, that’s how clients see me. The comments I get are ‘You know so much!’ or ‘You are very impressive!’

    I can charge fantastic rates and make my clients happy. Like, I’ve-just-saved-their-cat happy.

    Sonia and Brian have also helped me solve a million little problems in my business, so that alone has been worth the price of admission.”

    – Amy Butcher, amybutcher.ca

Our guarantee

One final note, the biggest benefit you’ll get from this certification course is confidence.

A lack of confidence is also the #1 reason talented and professional writers undercharge for their work, struggle to find clients, or suffer from a lack of authority.

Whether it’s this program, or another, you must find a way to increase your confidence. If you don’t, chances are pretty good you’ll keep getting exactly what you’ve been getting.

And if you’ve read this far on the page, chances are, those same old results aren’t good enough for you.

Is it time to level up?

We believe this program is your best option to do that. Try it out for 30 days, and if you don’t agree with us, then we’ll give your money back.

$1195

one time payment

Includes our ongoing education platform, billed yearly at $499.

Register

$699

two monthly payments

Includes our ongoing education platform, billed yearly at $499.

Register

We can’t wait to meet our newest batch of certified content professionals!