Content marketing isn’t a campaign … it’s a path
Smart content marketing builds a path that leads your prospects toward you, no matter where they might run across your content.
In this module, Sonia Simone helps you understand the crucial elements of content strategy, and how the major pieces fit together.
Today, you’ll learn:
- Precisely who you’re crafting content to reach
- How to put together a content path so your audience always knows what to do next
- How to use sequences to keep moving your audience forward in the conversion process
- What should go on your content hub
- What makes “good content”
Helpful Resources