In this module, Sean Jackson talks with Sonia Simone about the key best practices for Search Engine Optimization (SEO).
The “Foundational Techniques” section focuses on the core strategies that change very little over time, rather than trying to “chase the algorithm.”
Today’s topics include:
- Common misunderstandings about modern SEO
- How to set your site up for long-term success with the search engines
- The factors that rarely, if ever, change when you’re looking for search engine rankings
Helpful Resources
- Five golden lessons from writing 2,000 blog posts (and counting)
- Sucuri
- The Snowboard, The Subdural Hematoma, and The Secret of Life
- SEO is Dead: Long Live OC/DC
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