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Staying Sane in a World of Digital Overwhelm

Sonia Simone and Lisa Buyer

Lisa Buyer was a passionate early adopter of social media, and is a longtime PR veteran. She is also the author of the upcoming book, Digital Detox Secrets, about how we can keep our cool, creativity, and calm -- even in this “always on” digital world we live in.

In this session, Lisa and Sonia talk about how to adopt the habits and strategies that let us use social media productively, without getting consumed by it.

They talk about:

  • The causes (and cures) of social media stress
  • How to stay competitive without burning out
  • Planning for productivity in the face of digital distractions
  • Apps that can help us keep our balance
  • How to find your true social media purpose

Visit the forum thread for this session.

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Replay Q&A for November 10th, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Authority Business Coaching: Merle Benny

Merle Benny with Sonia Simone

This is our friendly monthly “hot seat”-style call, which is an exclusive offering for Authority members.

Each coaching call focuses on one member’s business, and this month we chatted with Merle Benny of Thinc.

Merle Benny has been in marketing for a long time -- 20 years now. In the past 10, she's focused on helping nonprofits with their marketing and fundraising, often working with clients who don't see themselves as marketers.

She's put significant time and work into creating a simplified program that can help those clients, but that project hasn't borne fruit yet. She'd also like better clarity on the right revenue model for her business, and to get away from spending quite so much time "trading dollars for hours" with her coaching practice.

In this session, we work with Merle to get more clarity on her offer, help her develop a focused plan without quite so many "shiny objects" to chase, and see what we can do to move her closer to her revenue goals.

Visit the forum thread for this session.

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Facing Your Writing and Business Fears

Sonia Simone

What’s one of the biggest reasons we don’t actually launch our products and services?

We’re scared! Whether your business is tiny, medium-sized, or gigantic, we all get held back by fears and worries. This week’s pre-recorded session with Sonia Simone is all about how to find your courage so you can move forward with your professional goals.

Sonia talks about common fears and anxieties around writing, selling, marketing, launching, and other topics that tend to get us stuck. And she shares her favorite getting-unstuck techniques and resources to get you some traction, so you can finally get your amazing project finished and launched -- no matter how long you’ve been putting it off.

Visit the forum thread for this session.

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The Epic Content Project, Part 2: Get It Launched

Sonia Simone and Stefanie Flaxman

Back in an Authority webinar in July, Sonia Simone and Stefanie Flaxman gave some suggestions about creating an epic content project over the summer.

Now it’s October, and ready or not, it’s time to launch! This week’s pre-recorded session will give you some tips to go ahead and launch your epic (or mini) project -- wherever you are. Small beginnings roll up to big things, so even if you don’t feel ready, give it a shot.

This week, Sonia and Stefanie talk about:

  • How to know it’s time to “Ship”
  • Figuring out your preliminary launch numbers
  • How to make your first launch less scary
  • The three phases to include in your launch
  • How to handle all the reasons your audience doesn’t want to buy

Visit the forum thread for this session.

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Replay Q&A for October 13th, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...

How to Move (Gracefully) from Free to Paid Content

Sonia Simone and Chris Garrett

It’s one of the questions we hear all the time on the Copyblogger blog and inside Authority: How do I know what should be free and what should be paid or premium content? And when do I make that shift?

Chris Garrett joined us this week to break down the factors you need to keep in mind. He and Sonia discussed:

  • 10 fantastic things free content can do for your business or project
  • 5 things that make people willing to pay for content
  • Business models for paid content
  • Why customers sometimes prefer to pay for your expertise
  • What you should avoid giving away for free

Visit the forum thread for this session.

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Blog Post Tear-Down!

Sonia Simone and Stefanie Flaxman

It’s time again for another great blog post tear down!

Unsure whether your content is really hitting the mark? Need another set of eyes to tell you what’s working, and what needs some improvement?

Stefanie Flaxman and Sonia Simone hosted a fun (and kind) critique, where they took a look at your blog content and gave you their honest take on how you can get your blog to the next level.

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Authority Business Coaching: Dax Hock

Sonia Simone and Dax Hock

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

Each coaching call focuses on one member’s business, and this month we chatted with Dax Hock of RhythmJuice.

Dax wants to teach the world to dance … specifically, to Swing, Charleston, and Lindy Hop. He and his partner traveled internationally more than 30 weeks a year before they started their dance education website. He’s got amazing content to share (and a sweet set-up to create more), but the marketing and sales side have been elusive.

In this session, we help Dax prioritize his next steps and figure out how to leverage the great email list he’s built, including some simple segmentation. And we help him decide on a conversion path that will take his fans through the journey to becoming committed premium members.

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Replay Q&A for September 15th, 2017

Sonia Simone and Jerod Morris

In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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