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Persuasion 101: How to Use Copywriting Formulas

Sonia Simone and Chris Garrett

There are dozens (maybe hundreds) of copywriting formulas out there. They all have the same goal: to help you write copy that will persuade someone to do something.

In this session, Sonia and Chris cover three useful formulas you can use for your persuasive writing. They talk about:

  • How to use a formula without getting too rigid
  • The simplest persuasion formula
  • Why it’s okay to be “negative” in a persuasion piece
  • The classic copywriting formula and how to use it in content marketing

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Persuasion and Copywriting Fundamentals

Sonia Simone and Chris Garrett

The whole point of content marketing is to inspire our audiences to do something. To make a purchase, sign up for our email list, join a movement, adopt a new lifestyle habit, make a charity contribution ...

And yet, this is the point where things can get awkward for a lot of otherwise solid content marketers.

In this session, Sonia and Chris will help you understand how to make the sale without feeling like a creep. They talk about:

  • Why selling can feel so uncomfortable
  • The “traditional” sales advice you can safely ignore
  • Before you ask: paving the way to the first sale
  • Two “magic” copywriting words that make conversion easier
  • A 2-minute fix that will help you make more sales

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Authority Business Coaching: Abby Roaquin

Abby Roaquin with Sonia Simone

This is our friendly “hot seat”-style call, which is an exclusive offering for Authority members. Each coaching call focuses on one member’s business, and this month we chatted with Abby Roaquin.

Abby has done a great job growing a list from scratch in an ultra-competitive topic -- maintaining a ketogenic lifestyle for weight loss and health. She knows a lot about her audience, and it’s time for her to launch an “MVP” (minimum viable product). But she’s feeling overwhelmed by the options, and needs some help coming up with a focused plan for what to do next.

We help Abby pin down a plan, help her manage the overwhelm that comes from balancing her side business, family, and day job, and help her make significant steps toward her long-term goals.

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Q&A Replay for March 23rd, 2018

Sonia Simone and Stefanie Flaxman

In this Q&A, Sonia Simone and Stefanie Flaxman answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Connect the Dots for Content that Works (Part Two)

Sonia Simone

This week, we continued our conversation about how individual elements connect into a productive content strategy.

We talked about:

  • How to put together your first product or offer
  • Social media as an audience amplifier
  • Optimizing for search, traffic, and conversion
  • Keeping your momentum and growing your site

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Connect the Dots for Content that Works (Part One)

Sonia Simone

In this session, Sonia will help you understand the crucial elements of content strategy and show you how the major pieces fit together. She talks about:

  • The seven crucial elements to successfully market your business with content
  • Identifying and filling any gaps that might be holding you back
  • Crafting the “content constellation” that helps your audience understand what to do next
  • How to continually optimize what you’re doing to boost your results
  • Some thoughts on new tools for key audience touchpoints

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SEO Q&A Replay for March 2nd, 2018

Sean Jackson and Katy Katz

In this Q&A, Sean Jackson and Katy Katz answered your individual SEO-specific questions. Listen to the replay using the player above, or download the MP3 using the link provided.

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Essential SEO Tools

Sonia Simone and Sean Jackson

Last week we talked about the evergreen SEO best practices that every content creator should know.

This week we talked about SEO tools -- and those tend to be a lot more fluid over time. Sean and Sonia highlighted essential tools for the most important SEO tasks today.

In this lesson, Sean and Sonia covered:

  • The latest best practices for keyword research
  • Tricks and techniques for discovering juicy content topics
  • Tools for optimizing images
  • Understanding your competition

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Enduring Best Practices for SEO

Sonia Simone and Sean Jackson

It’s easy to get intimidated by search engine optimization, because it feels like the landscape changes almost daily.

It’s true that the big search engines are constantly changing their algorithms — but the core of smart SEO strategy actually changes very little over time. In this session, Sean Jackson joined us to talk about the evergreen best practices that will give your site a great foundation for good rankings.

Sean and Sonia talk about:

  • The misunderstandings people have about modern SEO
  • How to set your site up for long-term success with the search engines
  • The factors that rarely, if ever, change when you’re looking for search engine rankings
  • How to think about and work with your site keywords
  • Clarification on confusing topics like the “dual content penalty”

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Replay Q&A for February 9th, 2018

Sonia Simone and Chris Garrett

In this Q&A, Sonia Simone and Chris Garrett answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...