Log In or Find Out More

You're not logged in!

You'll need to log in to get access to all of the premium content on this site.

Master Class: LinkedIn as a Powerhouse Marketing Tool

Sean Callahan, Alex Rynne, and Sonia Simone

Sean Callahan, Senior Manager, Content Marketing at LinkedIn and Alex Rynne, Content Marketing Manager, Marketing Solutions at LinkedIn joined us for this master class.

Alex recently published the LinkedIn Content Marketing Tactical Plan: A Daily Playbook for Successful Content Marketers on LinkedIn. You can grab a copy here.

Sean has been a writer for twenty years, and is the author of The Big Data-Driven Handbook, among other projects. Sean is a frequent contributor to the LinkedIn Marketing Solutions blog, as well as other resources for those who want to master LinkedIn.

Alex and Sean focused on giving us the tips, tactics, and planning strategies specifically for freelancers and entrepreneurs, so you can shine extra bright in the eyes of your clients. Alex and Sean teach you how to look great on LinkedIn, so you can better serve yourself and your clients.

Visit the forum thread for this session.

Read more...

Replay Q&A for July 21st, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...

Master Class: Local SEO Done Right

Sonia Simone and Sean Jackson

Local SEO can be a tremendously effective way to market your business online. It helps promote your products and services to local customers at the exact time they’re looking for you.

This week, Sonia Simone and Sean Jackson show you the fundamentals of local SEO. They talked about:

  • How SEO fits into the “OC/DC” picture
  • The local-mobile connection and why it matters
  • The crucial importance of a consistent NAP
  • Understanding Google My Business and other tools
  • The role of social media in a local SEO strategy
  • Harnessing the power of local content -- your own, or content created by local bloggers

Visit the forum thread for this session.

Read more...

Authority Business Coaching: Derek Little

With Derek Little, Stefanie Flaxman, and Sonia Simone

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus each coaching call on one member’s business, and this month we chatted with Derek Little.

Derek says he’s in 3 different businesses with some crossover: Content marketing consulting, B2B copywriting, and mastermind groups. Derek has taken many different classes so has a wide set of skills to work from. His biggest challenges right now are cash flow, multi-tasking, improving his skills, and seeing the truth of how things are really going (all he has is himself and he’s guessing)!

Derek wants to find ways to grow his copywriting business, by knowing his target market better. He wants to find ways to grow his masterminding business which he sees as a tough sell because people don’t get what a mastermind group is until they try it. Finally, he wants to learn how to be a better marketing consultant so he can improve his process for helping small businesses in need of a marketing strategy.

That’s what we talked about in this Authority Business Coaching call.

Visit the forum thread for this session.

NOTE: Our apologies for any audio technical issues on the replay.

Read more...

The Epic Content Project: Create One Piece of Epic Content This Summer

Sonia Simone and Stefanie Flaxman

Sonia Simone and Stefanie Flaxman share proven tips to choose a project, start it, work on it, and complete it before you know it. In this session, Sonia and Stefanie talk about:

  • How to determine what project is right for you
  • Determining the power of epic content
  • Defining the complete scope of your project
  • What question you can meaningfully address for your audience
  • When to decide to do your formatting and progression checks
  • How to schedule your milestones
  • And how to get to your launch day!

Visit the forum thread for this session.

Read more...

Blog Post Tear-Down!

Sonia Simone and Will DeWitt

Unsure whether your content is really hitting the mark? Need another set of eyes to tell you what’s working, and what needs some improvement? Join us for a fun (and kind) critique, where we take a look at your blog content and give you our honest take on how you can get it to the next level.

Will DeWitt joined us for this session. Will is from our Editorial team, and works with us on our email marketing, newsletters, social media advertising, and content publishing. Will also runs a popular sports blog and podcast, so he’s been in the trenches. 🙂

Visit the forum thread for this session.

Read more...

Master Class: A 5-Step Strategy for Attracting the Right Audience

Brian Clark and Sonia Simone

Never face the “blank page blues” again! In this session, Copyblogger founder Brian Clark showed us his process for developing a winning content strategy for any niche or industry. This simple 5-step process will provide you with a hands-on methodology that you can use to understand exactly who your audience is, what information they need, and how they need to “hear” that information.

Visit the forum thread for this session.

Read more...

Replay Q&A for June 16th, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...

Authority Business Coaching: Lori Sailiata

With Lori Sailiata, Stefanie Flaxman, and Sonia Simone

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus each coaching call on one member’s business, and this month we chatted with Lori Sailiata.

Lori is a writer and creative who values self-determination. She has a wide range of interests and backgrounds, and she’s working on getting a couple of projects off the ground.

Her challenge now is to achieve “lift off” on her projects and find the right model to make the business work. She’s looking to clarify her business goals and understand the likely obstacles. And, like most new business owners, her priorities are cash flow and a stable client base.

That’s what we talked about in this Authority Business Coaching call.

Visit the forum thread for this session.

Read more...

Master Class: The Changing Face of Blogging

Chris Garrett and Sonia Simone

Chris Garrett and Sonia Simone talked about the role that blogging is playing in content marketing in 2017 ... what's changed, and what's stayed the same. In this session, Chris and Sonia talked about:

  • Whether it's true that every content marketer needs a blog
  • What blogs need today to stand out above the crowd
  • Traffic strategies that work
  • The path from blog readers to loyal customers
  • Using blogging software to host multimedia content
  • Easy tech solutions to complicated problems

Visit the forum thread for this session.

Read more...