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Replay Q&A for May 26th, 2017

Sonia Simone and Jerod Morris

In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Reality-Based Tips for Getting More Freelance Clients

Sonia Simone and Beth Hayden

Beth Hayden has built a thriving practice as a freelance writer, and she has some thoughts on that thorny issue: How to find enough good clients.

Sonia and Beth talked about:

  • Common myths about where to find great clients
  • Beth’s surprising “secret weapon” for finding clients -- and why most freelancers are using it the wrong way
  • The role that Content Certification plays in Beth’s business
  • When to pull the plug on clients who just aren’t working out
  • How specialization can increase your revenue and the quality of your clients

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Authority Business Coaching: Doug Stetzer

With Doug Stetzer, Tony Clark, and Sonia Simone

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focus each coaching session on one member’s business, and this month Sonia Simone and Rainmaker COO Tony Clark met with Doug Stetzer.

Doug has a family business in a very traditional field, and he and his dad offer consulting as part of their revenue mix. Doug needs a plan for moving beyond the “founder trap,” and building a business that doesn’t need his dad’s daily input.

In this session, we worked on uncovering digital possibilities for Doug’s business and also took a look at how he can improve conversion from free content to paid.

As always, we worked with Doug to help him identify his assets and constraints and to move forward toward his goals.

NOTE: Please excuse the audio issues on the call, they resolve after the 06:30 mark. Thanks!

To apply for your own Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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Traffic School: Craft Better Lead Magnets to Grow Your Online Business

Sonia Simone with Brent Peterson

Virtually every content marketer uses lead magnets … but they aren’t all created equal.

You may know lead magnets by other names like “sign-up incentives” or “ethical bribes.” By any name, a lead magnet is an extra incentive to inspire someone to join your email mailing list. You gain someone’s contact information (usually an email address) and that person receives your freebie.

Sonia Simone talks with Brent Peterson about:

  • Why lead magnets are so critical to content marketing success
  • The 10 types of lead magnets and how to use them
  • The 5 essential characteristics of effective lead magnets
  • Our thoughts on what types of lead magnet work best

Action requested:

Brent would love your participation in his quick Lead Magnet Survey. It takes just a few minutes to complete, and it will help him continue to gather data on which lead magnets are working best across different real-world scenarios.

You can take the three-minute survey here. If you like (it’s optional), you can also sign up to check out Brent’s lead magnet … about lead magnets!

Visit the forum thread for this session.

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Replay Q&A for April 21st, 2017

Sonia Simone and Jerod Morris

In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...

Authority Business Coaching: Denise Butchko

With Denise Butchko and Sonia Simone

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone met with Denise Butchko.

Denise has a big vision. She’s a closet designer and business consultant for the design/build niche and wants to develop ways to teach more people closet design while positioning herself for an eventual partnership with a major industry player.

In this session, we worked on uncovering additional digital possibilities for this very real-world business, as well as considering whether a B2B or B2C path will be more fruitful for her.

As always, we worked with Denise to help her clarify her goals, identify her assets and constraints, and move forward toward her goals.

To apply for your own Authority Business Coaching session, visit this page.

Visit the forum thread for this session.

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How to Avoid Career-Limiting Maneuvers

Sonia Simone and Stefanie Flaxman

Every one of us has done it. We put the work, time, and effort into building a solid professional network -- then make a gaffe that makes us look bad and feel mortified.

But we’ve got your back, and in this session, we spill the beans about the professional behaviors that make us cringe. Because … you never want to make your colleagues cringe.

Sonia and Stefanie talk about:

  • The “unwritten rules” of guest posting
  • Good (and terrible) ways to approach influencers
  • How to make a great first impression
  • The mistakes we see over and over
  • A toxic mindset that can mess up your professional relationships
  • What influential web publishers are actually looking for

We want to help you present yourself as the amazing, smart, and talented person you are. Everyone makes mistakes, but you don’t have to make these mistakes.

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The Great Blog Post Tear-Down

Sonia Simone and Jerod Morris

Unsure whether your content is really hitting the mark? Need another set of eyes to tell you what’s working, and what needs some improvement? Join us for a fun (and kind) critique, where we take a look at your blog content and give you our honest take on how you can get it to the next level.

Visit the forum thread for this session.

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Replay Q&A for March 24th, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark (Rainmaker Digital's COO) answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Visit the forum thread for this session.

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