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How to Price Your Products and Services

Sonia Simone with Linda Lopeke

How can I figure out the right price for my products and services?

Pricing is the only part of the marketing mix that generates revenue. Everything else is about cost. So that’s why you need to stop guessing and make a commitment to start consciously pricing your products, programs, and services. Linda Lopeke of SMARTSTART, a passionate Triber and business educator, spoke with Sonia Simone this month about how to get on track with your pricing.


Ethical Selling that Works

Sonia Simone interviews Pam Slim

Some entrepreneurs are born salespeople. For them, selling is easy, natural, and even fun.

For the rest of us, learning to sell effectively can be a gigantic hurdle. Business coach and bestselling author Pam Slim started out in that boat as well — until she was fortunate enough to land a successful sales trainer as a client. She took what she learned from him and turned it into an effective sales process that works even for the “sales-challenged.” (And if you love sales, you’ll still benefit from having a proven system that prevents you from getting sidetracked.)


The 5 Things You Need to Know About Your Buyers Before You Start Selling

Sonia Simone interviews Traci Feit Love

Have your sales fallen short of what you hoped for? Or could it be that you’ve held back from really selling, because you’re not confident about where you stand with your audience?

Traci Feit love is a marketer, a communications coach, and a law school survivor. In this seminar, she and Sonia Simone explore the critical preparation you need to do in order to sell effectively.


Prepare for an Awesome Year

Here’s the replay for the live workshop on preparing for an awesome year.

We’ve got lots of specific suggestions for you, as well as a challenge.


Magnetic Webinars

Ever thought a webinar would make a good addition to your business, but you were a little intimidated to get started?

Chris and Lewis break webinars down for you, and explain why they’ve found webinars to be a singularly effective tool for both promotion and product development.


Getting Started With Online Video

We all keep hearing it multimedia is the future of the web. If you aren’t adding audio and video to your mix, you run the risk of losing a significant portion of your audience, and your customer base.

But let’s face it, video is intimidating. It’s hard to know where to get started. Chris Garrett and Ben Eadie are here to help. Chris and Ben are going to show you how you can quickly get started creating video content for traffic, list building, engagement and sales leads.


Site Critiques with Chris Garrett and Derek Halpern

Here’s the replay for the live workshop featuring critiques of Third Triber sites.


Better Marketing with Images

This month, Sonia convinced Chris Garrett to share his secrets with us on how to use slide presentation software to create visual presentations that look like you paid lots of big bucks to your designer for them.


The Secret to Super-Successful Ebooks

With Pamela Wilson and Kelly Kingman

The PDF ebook is a content-marketing powerhouse — from manifestos, to free reports, to encyclopedic how-to guides. Whether you’re building your email list, growing your thought leadership or thinking about launching a digital product, PDF ebooks get the job done.

But before you consider investing time and energy writing an ebook, wouldn’t you like to know how successful ebook authors do it?


Behind the Scenes Product Launch

Sonia Simone interviews Johnny Truant

This month we have a second bonus seminar for you, with Sonia Simone interviewing Johnny Truant to look behind the scenes at his most recent launch.

Product launches are a key tactic for most online businesses, but the reality is sometimes a little different from what you see from the outside. Johnny shares the details about what worked well, what surprised him, and what he’d do differently next time.

Here’s some of what Johnny shares with us:

  • Johnny’s “un-planning” model for designing an information product.
  • The messy details that go into a smooth-looking product launch.
  • How to stay flexible, but stay within the guidelines of what works.
  • Why a “punk rock” mindset can be your most important asset as a businessperson. (And why, if you’re a little bit crazy, that can be a very good thing.)
  • The biggest confidence-builder when you’re getting started.
  • How to measure your progress in a way that builds confidence.
  • The next step you should take in your business.

Click the audio button to hear the lesson for this week, or you can download the MP3 from the link below