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Behind the Scenes Product Launch

Sonia Simone interviews Johnny Truant

This month we have a second bonus seminar for you, with Sonia Simone interviewing Johnny Truant to look behind the scenes at his most recent launch.

Product launches are a key tactic for most online businesses, but the reality is sometimes a little different from what you see from the outside. Johnny shares the details about what worked well, what surprised him, and what he’d do differently next time.

Here’s some of what Johnny shares with us:

  • Johnny’s “un-planning” model for designing an information product.
  • The messy details that go into a smooth-looking product launch.
  • How to stay flexible, but stay within the guidelines of what works.
  • Why a “punk rock” mindset can be your most important asset as a businessperson. (And why, if you’re a little bit crazy, that can be a very good thing.)
  • The biggest confidence-builder when you’re getting started.
  • How to measure your progress in a way that builds confidence.
  • The next step you should take in your business.

Click the audio button to hear the lesson for this week, or you can download the MP3 from the link below


Product Launch Strategies: What Always Works and What’s Working Now

Sonia Simone interviews Jeff Walker

Jeff Walker is one of the legendary figures from more traditional internet marketing. His Product Launch Formula is widely acknowledged to be one of most important information products in that market.

But if you don’t already know Jeff’s work in depth, you may not realize that he’s always taken a very Third Tribe approach. He talks extensively about factors like connection, conversation, authenticity, and community — and ties those to serious selling strategies.

This seminar give the core fundamentals of what makes Product Launch Formula work, the bedrock that his entire course is built on. We specifically get into:

  • The specific phrases Jeff uses to create connection at the start of each launch
  • The most common mistakes people make with launches, and how to fix them
  • How to use a launch to create the element that most people are missing in their lives today — and how that can grow your business
  • Creating an event vs. creating a hype-fest
  • The right way to use urgency and scarcity factors
  • How PLF can be used for a lot more than selling (like non-profit work, launching a blog, building a list, attracting employees . . . Jeff has even seen a pastor use it to boost church attendance)
  • What happens after the launch — how to stack launches to build an ongoing business

Click the audio button to hear the lesson, or you can download the MP3 from the link below.


Better, Faster, Easier Content Creation

Sonia Simone interviews Sean d’Souza

One of the most common questions we hear from students and readers is … How am I ever going to create all this content?

Even if you think of yourself as a writer, creating the steady stream of blog posts, email autoresponders, special reports, and sales copy can be overwhelming.

And if you don’t think of yourself as a writer, it can feel like trying to climb Everest in a pair of flip-flops.

Marketing teacher Sean d’Souza has a gift for breaking difficult tasks down into much simpler components. He’s gone from taking two full (and painful) days to write an article to writing 300 articles a year, on top of running a demanding business (and having a life).

In this seminar, you’ll learn:

  • The five-minute step that will cut hours off your writing time
  • The keys to writing articles that people want to read
  • How to use email and Third Tribe forum posts to create drafts of valuable content
  • The surprisingly simple secret to becoming a more productive writer
  • Why Sean thinks that outsourcing your writing is a disastrous mistake
  • The two elements that will take you from being a “pretty good” writer to a great writer

Click the audio button to hear the lesson for this week, or you can download the MP3 from the link below.


The Four Types of Creativity Entrepreneurs Need To Master

Brian Clark interviews Mark McGuinness

Want to know the easiest, most interesting, and most fun way to accelerate your business?

It’s harnessing your own creativity. The whole idea of creativity is intimidating for many people, but each of us can become more creative with a few simple techniques. As a poet, successful entrepreneur, and licensed therapist, Mark McGuinness has a unique understanding of how creativity and business can work together to build a business that becomes truly extraordinary.

In this seminar, Mark and Brian talk about:

  • Why “creativity” doesn’t mean you have to come up with ideas that are ground-breakingly new.
  • Key techniques and tips for content creators
  • How to tap your creativity to come up with killer positioning in your market
  • How to develop an innovative business model that sets you apart in your niche

Click the audio button to hear the lesson for this week, or you can download the MP3 from the link below.


Becoming a Better Writer

Chris Brogan

Chris Brogan has put together a bonus seminar that talks more specifically about how, exactly, content marketing rests on one unchanging foundation: you’ve got to get good.

In this seminar, Chris talks about:

  • 9 ideas for creating blog posts.
  • The process he uses to go from spark to fully developed post.
  • What to do when you don’t feel like writing.
  • How to use content strategically.
  • Ways to move from blog post to ebook to writing a physical book.
  • Structure tips and tricks to make your writing more engaging.
  • How to make your audience feel like heroes.

Click the audio button to hear the lesson for this week, or you can download the MP3 from the link below.


The Quick Start Guide to Making Money Online

Sonia Simone interviews Johnny B. Truant

Blogger Johnny Truant has had an exciting year. A year ago he hadn’t made his first penny online. Today he’s making a very respectable living, and has begun to see five-figure months in his business.

Sonia talked with Johnny recently about his story. We talk about what worked for him, what didn’t, and how moving to a Third Tribe approach was not only more fun, it was a lot more profitable.

In this seminar, you’ll also learn:

  • The two factors Johnny believes have been most critical to his success.
  • How he makes a good living without having a giant email list or huge blog subscriber numbers.
  • The quickest and most enjoyable way to make your first $100 a month online.
  • Why it’s less work to create genuine value than it is to chase so-called “instant money” systems.
  • How one very traditional Internet Marketing guy really makes his money (in other words, what he does, not just what he says), and how you can ethically adapt those techniques to your own business.
  • What three steps you should take before the end of this week to start building your own “quick start” path.

(One warning, usually we record these on Skype and they’re crystal clear, but we had to do this one over the phone and at some points in the call there’s some line noise. I think you’ll find, though, that Johnny’s ideas are worth a little static. The complete transcript is available for you as well.)

Click the audio buttons to hear the lesson for this week, or you can download the MP3 from the link below.


Guest Blogging: The Quickest Way to a Successful Blog-Based Business

Sonia Simone interviews Jon Morrow

Jon Morrow is a successful businessman who’s made his mark in several competitive fields. He has been Associate Editor of Copyblogger, and has proven himself as an expert in building rapid business success around a blog.

Jon talks with us today about the ins and outs of his key business blogging technique — guest posting — with specifics about how you can use it for your business. In this seminar, Jon and Sonia talk about:

  • What to do if you can’t find blogs in your niche that will let you guest post
  • Why guest posting is about much more than traffic
  • Jon’s ultra-effective market research technique, which uses a single post to create both a quick infusion of cash and a long-term map for what to do next
  • The keys to guest blogging for SEO
  • The types of topics that work best for guest posts
  • Tips and techniques for how to approach and work with bigger blogs
  • The career-killing mistakes to avoid when guest posting

Click the audio button to hear the lesson for this week, or you can download the MP3 from the link below.


Authority Bonus: Content Review Webinar

Sonia Simone, Demian Farnworth, and Pamela Wilson

This is an exclusive bonus for those who joined Authority in January, 2016.

We asked new Authority members to submit a page for the team to look at. Sonia, Demian, and Pamela reviewed pages that were submitted during the review period and shared feedback on both the content and the design.

When you watch this session, you'll walk away with a to-do list that will help you improve your content and boost its performance.

Helpful Resources

Links to the content reviewed on this webinar, in order:


Free! Here’s a taste of our Authority content