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Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.
In this session, Copyblogger founder Brian Clark joins us for a live session where we take a look at your headline and see what works, what doesn't, and how you might sharpen it up.
Note: We used a pop-up Slack channel for the headline clinic, and that channel will be removed in early January 2019. However, you’re still welcome to join the Slack group as we will be using it for upcoming coaching clinics and Q&A's.
Sonia Simone shares an important update on what's coming next for the Authority community.
Because of some technology issues (we'll explain all in the session), there are going to be some big changes coming for Authority next year. We want to make sure that we take excellent care of our loyal community members, and continue to give you what you need to move your projects forward.
This is a fairly brief webinar presentation but be sure to listen in if you'd like to hear where Authority is moving to, and what the next steps are for putting that plan into action.
In this Q&A, Sonia Simone and Stefanie Flaxman answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.
This week we continue our conversation about modern email marketing. In this session, Sonia Simone talks about some of the trends, tools, and changes that have reshaped email over the last few years.
In this session, Sonia covers:
We’ll be talking about email marketing for the next two weeks!
Email has been around a long time, but it’s still one of the most important persuasive platforms for marketers.
This week, Sonia Simone covers the “evergreen” components of email marketing. She talks about:
Some approaches to copywriting teach persuasion as if it existed in isolation. It's as if benefits and features, calls to action, and all the other technical components of persuasive copy existed in a world all by themselves.
But the reality is, your persuasion copy needs to work within the context of all the other content you create. Your landing pages, persuasive emails, and social media advertising should all be a seamless part of your overall content strategy.
This course teaches an integrated approach, so that your persuasion copy never feels out of place or awkward in the context of your site as a whole.
Are you a freelance copywriter? Or maybe you'd like to start taking some clients? These four lessons will help you to work with clients more effectively, and help you to find new clients for your business.
Many of the topics covered here are also relevant to other service businesses, such as graphic and web design.
In this course, the Copyblogger team will help you “fill the gaps” in your content marketing knowledge. This course will help you shine as a content professional!
You’ll learn how to:
Effective marketing funnels are now essential for growing any kind of digital commerce business. If you are not getting as many sales as you would like, it probably means you have a leaky funnel.
If you would like to sell more to your existing customers, and have those customers stick around longer, then you also need to develop a better funnel strategy.
In this course, Tony Clark (COO of Rainmaker Digital) and Chris Garrett (CDO of Rainmaker Digital) will lead you through a scalable, systematic funnel strategy that will attract, convert and retain more customers for your business.
In this Q&A, Sonia Simone and Brian Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.
Ready to take your content marketing further? Learn more about our Authority community. It's currently closed, but you can find out first when it opens next.
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