Welcome to Authority Webinars

Sonia Simone shares an important update on what's coming next for the Authority community.

Because of some technology issues (we'll explain all in the session), there are going to be some big changes coming for Authority next year. We want to make sure that we take excellent care of our loyal community members, and continue to give you what you need to move your projects forward.

This is a fairly brief webinar presentation but be sure to listen in if you'd like to hear where Authority is moving to, and what the next steps are for putting that plan into action.

Sonia Simone

This week we continue our conversation about modern email marketing. In this session, Sonia Simone talks about some of the trends, tools, and changes that have reshaped email over the last few years.

In this session, Sonia covers:

• Trends in message length
• The most important elements to look for in your email delivery platform
• Strategies for finding new subscribers
• How opt-in incentives have changed in the past few years
• Managing the new email privacy laws
• Things we’re doing differently at Copyblogger with our own email marketing
• Potential alternatives to email (and how to evaluate them)

Sonia Simone

We’ll be talking about email marketing for the next two weeks!

Email has been around a long time, but it’s still one of the most important persuasive platforms for marketers.

This week, Sonia Simone covers the “evergreen” components of email marketing. She talks about:

• Why email stays so important, as other platforms come and go
• The “two faces” of email (content marketing and copywriting), and the keys to each
• An email-friendly adaptation of a traditional copywriting formula
• How to put together effective sequences that deliver a persuasive message
• The three foundations of persuasive copy, and how they work in email
• Making your email marketing inherently rewarding, so your audience wants to open your messages and click through

Sonia Simone

This week, we take the deep understanding exercises we looked at last week and turn them into a service we can sell. This is an excellent way to get paid to create a proposal for a client. It can also be one of the most effective ways to get clients to actually give us this critical information in the depth we need.

In this session, Sonia will cover:

• A final piece of the “Radical Empathy” process
• Assembling your onboarding process
• Packaging your process as a service
• Positioning yourself for success