Welcome to Authority Webinars

Sonia Simone and Chris Garrett

There are dozens (maybe hundreds) of copywriting formulas out there. They all have the same goal: to help you write copy that will persuade someone to do something.

In this session, Sonia and Chris cover three useful formulas you can use for your persuasive writing. They talk about:

• How to use a formula without getting too rigid
• The simplest persuasion formula
• Why it’s okay to be “negative” in a persuasion piece
• The classic copywriting formula and how to use it in content marketing

Visit the forum thread for this session.

Sonia Simone and Chris Garrett

The whole point of content marketing is to inspire our audiences to do something. To make a purchase, sign up for our email list, join a movement, adopt a new lifestyle habit, make a charity contribution ...

And yet, this is the point where things can get awkward for a lot of otherwise solid content marketers.

In this session, Sonia and Chris will help you understand how to make the sale without feeling like a creep. They talk about:

• Why selling can feel so uncomfortable
• The “traditional” sales advice you can safely ignore
• Before you ask: paving the way to the first sale
• Two “magic” copywriting words that make conversion easier
• A 2-minute fix that will help you make more sales

Visit the forum thread for this session.