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Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.
This week Sean Jackson joins Sonia to talk about the most useful SEO tools today. This session accompanies our Evergreen SEO session, which you can find inside Authority in your recent webinars.
In this lesson, Sean and Sonia cover:
It’s easy to get intimidated by search engine optimization, because it feels like the landscape changes almost daily.
It’s true that the big search engines are constantly changing their algorithms — but the core of smart SEO strategy actually changes very little over time. In this session, Sean Jackson joined us to talk about the evergreen best practices that will give your site a great foundation for good rankings.
Sean and Sonia talk about:
Does it sometimes seem like you'd be pretty much ruling the world by now if you were able to keep your focus and get more done?
You're not alone. Managing how we spend our time is one of the most important factors in any form of success. And sometimes it seems like the more we try to push ourselves to be productive, the further behind we fall.
In this session, writer Claire Emerson will walk us through implementing Jim Benson's "Personal Kanban" system.
Personal Kanban will help you if you:
In this session, Copyblogger founder Brian Clark joins us for a live session where we take a look at your headline and see what works, what doesn't, and how you might sharpen it up.
Note: We used a pop-up Slack channel for the headline clinic, and that channel will be removed in early January 2019. However, you’re still welcome to join the Slack group as we will be using it for upcoming coaching clinics and Q&A's.
Sonia Simone shares an important update on what's coming next for the Authority community.
Because of some technology issues (we'll explain all in the session), there are going to be some big changes coming for Authority next year. We want to make sure that we take excellent care of our loyal community members, and continue to give you what you need to move your projects forward.
This is a fairly brief webinar presentation but be sure to listen in if you'd like to hear where Authority is moving to, and what the next steps are for putting that plan into action.
In this Q&A, Sonia Simone and Stefanie Flaxman answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.
This week we continue our conversation about modern email marketing. In this session, Sonia Simone talks about some of the trends, tools, and changes that have reshaped email over the last few years.
In this session, Sonia covers:
We’ll be talking about email marketing for the next two weeks!
Email has been around a long time, but it’s still one of the most important persuasive platforms for marketers.
This week, Sonia Simone covers the “evergreen” components of email marketing. She talks about:
Some approaches to copywriting teach persuasion as if it existed in isolation. It's as if benefits and features, calls to action, and all the other technical components of persuasive copy existed in a world all by themselves.
But the reality is, your persuasion copy needs to work within the context of all the other content you create. Your landing pages, persuasive emails, and social media advertising should all be a seamless part of your overall content strategy.
This course teaches an integrated approach, so that your persuasion copy never feels out of place or awkward in the context of your site as a whole.
Are you a freelance copywriter? Or maybe you'd like to start taking some clients? These four lessons will help you to work with clients more effectively, and help you to find new clients for your business.
Many of the topics covered here are also relevant to other service businesses, such as graphic and web design.
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