a community for content publishers
You'll need to log in to get access to all of the premium content on this site.
Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.
Never face the “blank page blues” again! In this session, Copyblogger founder Brian Clark showed us his process for developing a winning content strategy for any niche or industry. This simple 5-step process will provide you with a hands-on methodology that you can use to understand exactly who your audience is, what information they need, and how they need to “hear” that information.
In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.
This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.
We focus each coaching call on one member’s business, and this month we chatted with Lori Sailiata.
Lori is a writer and creative who values self-determination. She has a wide range of interests and backgrounds, and she’s working on getting a couple of projects off the ground.
Her challenge now is to achieve “lift off” on her projects and find the right model to make the business work. She’s looking to clarify her business goals and understand the likely obstacles. And, like most new business owners, her priorities are cash flow and a stable client base.
That’s what we talked about in this Authority Business Coaching call.
Chris Garrett and Sonia Simone talked about the role that blogging is playing in content marketing in 2017 ... what's changed, and what's stayed the same. In this session, Chris and Sonia talked about:
In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.
Beth Hayden has built a thriving practice as a freelance writer, and she has some thoughts on that thorny issue: How to find enough good clients.
Sonia and Beth talked about:
This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.
We focus each coaching session on one member’s business, and this month Sonia Simone and Rainmaker COO Tony Clark met with Doug Stetzer.
Doug has a family business in a very traditional field, and he and his dad offer consulting as part of their revenue mix. Doug needs a plan for moving beyond the “founder trap,” and building a business that doesn’t need his dad’s daily input.
In this session, we worked on uncovering digital possibilities for Doug’s business and also took a look at how he can improve conversion from free content to paid.
As always, we worked with Doug to help him identify his assets and constraints and to move forward toward his goals.
NOTE: Please excuse the audio issues on the call, they resolve after the 06:30 mark. Thanks!
To apply for your own Authority Business Coaching session, visit this page.
Visit the forum thread for this session.
Virtually every content marketer uses lead magnets … but they aren’t all created equal.
You may know lead magnets by other names like “sign-up incentives” or “ethical bribes.” By any name, a lead magnet is an extra incentive to inspire someone to join your email mailing list. You gain someone’s contact information (usually an email address) and that person receives your freebie.
Sonia Simone talks with Brent Peterson about:
Action requested:
Brent would love your participation in his quick Lead Magnet Survey. It takes just a few minutes to complete, and it will help him continue to gather data on which lead magnets are working best across different real-world scenarios.
You can take the three-minute survey here. If you like (it’s optional), you can also sign up to check out Brent’s lead magnet … about lead magnets!
Here’s a marketing riddle for you: What has more than 1.8 billion users -- and almost as many challenges?
It’s Facebook, of course. It’s an incredible resource for businesses, but it can also quickly become a huge headache.
Social media marketing expert Andrea Vahl is here to help. She shared her expert understanding of how Facebook works, how it’s evolving, and the smartest strategies to put your time (and money) into. In this session, Andrea talked with Sonia Simone about:
In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.
Ready to take your content marketing further? Learn more about our Authority community. It's currently closed, but you can find out first when it opens next.
Discover Authority© 2006-2017 Rainmaker Digital, LLC · Powered by Synthesis for WordPress