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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Replay Q&A for February 9th, 2018

Sonia Simone and Chris Garrett

In this Q&A, Sonia Simone and Chris Garrett answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Taking Your Content from Good to Great

Sonia Simone and Stefanie Flaxman

Exfoliate! Based on enthusiastic response from our last session, this week we talked about how to take a piece of draft content and polish it up to something really special.

In this session, Sonia and Copyblogger’s Editor-in-Chief Stefanie Flaxman talk about:

  • Sonia’s “GAS” principle for quality content
  • Checking your work for overused or misused words
  • Content pitfalls to watch out for
  • Cutting the “fluff” (without cutting the meaning)
  • Reader-friendly formatting
  • A quick SEO checklist

Visit the forum thread for this session.

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Content Processes to Increase Your Creative Output

Sonia Simone and Chris Garrett

In-demand creative professionals all have one thing in common: They can produce their creativity on demand.

No matter how good your work, if you aren’t reliable, you’ll have a tough time finding success with content.

Solid content processes can cut the work of creating new content in half -- or better. They’re the keys to producing high-quality work on a schedule … week after week, year after year, whether it’s for your own project, for your company, or for clients.

They’re also absolutely essential to balancing “side hustles” with your main work … without giving yourself a nervous breakdown.

In this session, Chris and Sonia talk about:

  • How to capture your creative content ideas
  • A walkthrough of a content process for blog posts, video episodes, or podcasts
  • Including deadlines in your process (for yourself or clients)
  • Key steps for creating quality work
  • Steps for after you click “Publish”

Visit the forum thread for this session.

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Creating Your Own Custom Productivity System: Part 2

Sonia Simone and Chris Garrett

In this session, Sonia and Chris continue their session on creating your own productivity system, adapting proven techniques and making them your own. They talk about:

  • How to set goals and manage priorities
  • Managing your creative energy
  • Taming the “procrastination monster”
  • Tools and apps to help make your system stronger

Visit the forum thread for this session.

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Creating Your Own Custom Productivity System: Part 1

Sonia Simone and Chris Garrett

There's so much productivity advice out there! Systems and apps and books and special calendars ... all of it designed to turn you into a perfect productivity machine.

But you aren't a machine. And a productivity system you buy "off the shelf" probably won't fit you perfectly.

In this session, Sonia and Chris show you how to create your own system, adapting proven techniques and making them your own. They talk about:

  • The most important elements your productivity system needs
  • Suggestions for tools and apps you may want to incorporate
  • Advice about keeping it as simple as possible (but still get the important stuff done)
  • Special considerations for creative work
  • Thoughts on how to keep your system relevant as your needs change

Visit the forum thread for this session.

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7 Ways to Beat Stress and Overwhelm

Sonia Simone

There’s no doubt about it ... January can be stressful.

Fortunately, stress (even January stress) can be managed. This week, Sonia shares some of her time-tested techniques for making the best of stressful times.

In this session, Sonia talks about:

  • The difference between healthy stress and the toxic kind
  • Strategies for managing overwhelm
  • The hidden gift of stress
  • Getting ruthless with your schedule (particularly useful for the start of a new year)
  • Tips and techniques for self-care

Visit the forum thread for this session.

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Blog Post Tear-Down!

Sonia Simone and Will DeWitt

It’s time again for another great blog post tear down!

Unsure whether your content is really hitting the mark? Need another set of eyes to tell you what’s working, and what needs some improvement?

Sonia Simone and Will DeWitt hosted a fun (and kind) critique, where they took a look at your blog content and gave their honest take on how you can get your blog to the next level.

Visit the forum thread for this session.

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Authority Business Coaching: Hashim Warren

Hashim Warren with Sonia Simone

This is our friendly “hot seat”-style call, which is an exclusive offering for Authority members.

Each coaching call focuses on one member’s business, and this month we chatted with long-time community member Hashim Warren. As Hashim posted in the forums, he’s facing a dramatic and unexpected change -- and we wanted to give him a hand.

Hashim has done a great job “digging the well before he’s thirsty,” and has been doing freelance work as a side hustle for years. He already has several clients booked. What he’s looking for is clarity, and just maybe, a breakthrough idea for the next chapter of his business life.

We talk about moving through the “analysis paralysis” of too many options, as well as exploring the kind of business Hashim wants to construct for himself. And we talk about how to set reasonable goals for Hashim’s first year as a solo entrepreneur.

Visit the forum thread for this session.

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Replay Q&A for December 8th, 2017

Sonia Simone and Chris Garrett

In this Q&A, Sonia Simone and Chris Garrett answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...

Breaking Out of Your Content Comfort Zone in 2018

Sonia Simone and Chris Garrett

If you always do what you’ve always done … you’ll keep getting what you have right now.

While we don’t necessarily believe in change for its own sake, sometimes we all need to shake things up in order to move forward. And when that happens, overwhelm can stop you in your tracks.

In this session, Sonia and Chris will help you get moving again. They talk about:

  • Working with imposter syndrome
  • Handling sales-driven content, even if you’re uncomfortable with selling
  • Taking the plunge into a new medium (will 2018 be the year you’re ready to tackle video?)
  • How to move past the intimidation factor with webinars (or any format you’re not familiar with)
  • Finally getting your book (ebook or otherwise) written
  • Using habits to beat the intimidation factor

Visit the forum thread for this session.

Read more...