Welcome to Authority Webinars

This week, we take the deep understanding exercises we looked at last week and turn them into a service we can sell. This is an excellent way to get paid to create a proposal for a client. It can also be one of the most effective ways to get clients to actually give us this critical information in the depth we need.

In this session, Sonia will cover:

• A final piece of the “Radical Empathy” process
• Assembling your onboarding process
• Packaging your process as a service
• Positioning yourself for success

Sonia Simone

The best copywriting and marketing come from a position of deep empathy. The better we understand our potential customers and clients, the better we’re able to serve them and meet their needs.

In this session, Sonia Simone talks about the preparatory work we do before creating any marketing message. We'll dig deeply into the needs and concerns of the potential buyer, in order to craft effective messages that create the right context for conversion.

These questions can be turned into an onboarding process, for those who work with clients. We'll talk more about that in the follow-up session.

In this session, Sonia will cover:

• The empathetic core questions that should kick off every project
• Exercises to help us visualize our prospects
• Additional questions to ask that can deepen our understanding
• Creating your own checklists and scripts for projects
• Copywriting best practices

Sonia Simone and Ed Gandia

In this session, we take another look at how to master the fine art of prospecting -- of reaching out to the exact perfect clients, whether you’re a full-time freelancer or just want to run a side hustle.

Our community loves Ed Gandia. He’s the author of excellent books on prospecting, as well as host of a resource-rich website and a well-respected coaching program. Ed’s an expert at using smarter prospecting strategies to find terrific clients.

In this session, Sonia and Ed will talk about:

• Why so many freelancers hate to prospect
• Proven strategies for reaching out to your perfect client
• How to put an email together that doesn’t make your prospect cringe
• How to make time for prospecting when you’re super busy with client (or other) work

Sonia Simone and Megan Williams

This week, our own Copyblogger-Certified Megan Williams helps take the mystery out of prospecting.

She runs a website called BlackFreelance.com that offers a wealth of resources for freelancers, including excellent resources on prospecting and marketing.

In this session, Sonia and Megan talk about:

• Why prospecting is so important to the health of your business
• The importance of taking control of your freelance income
• Places to find excellent clients
• Making prospecting into a painless habit
• Tips for reducing the stress and anxiety around prospecting