Welcome to Authority Webinars

Sonia Simone

No matter what content strategy you’re following, you’ll probably end up with a few days when you have no idea at all what to write about!

In this focused, pre-recorded audio session, Sonia Simone provides you with some prompts and ideas to get your motor running again.

She talks about how to cultivate your content creativity every day, so you start to produce more and more ideas that your audience will love.

Sonia talks about:

• Practices that encourage content creativity
• The keys to excellent list posts
• The “well” you can go to again and again for great ideas
• Using analogies and metaphors to spark ideas
• A quick (and effective) “hack” when you really need a topic now

Sonia Simone

We’ve taught you dozens, if not hundreds, of techniques for creating effective content.

This week, Sonia helps you pull it all together, with a checklist that lets you focus on the key elements for your success.

In this pre-recorded audio session, Sonia talks about how to plan, structure, and polish your content, as well as what to do once it’s published.

She covers:

• Planning your content so it meets your goals
• Making sure your content attracts your audience’s attention
• How to polish your content to make a fantastic impression
• Questions to help you decide where to go next

You'll find the PDF checklist below to follow along with the session -- and you can use it again and again when you’re creating content for your business, client work, or other projects.

Helpful Resources

• Who is the audience
• Formatting for readability
• Also for readability, a free Readability checker
• Grammarly
• Tricky words and phrases (home in/hone in): Paul Brians Common Errors in English Usage
• Next step for the audience: The Content Path: Moving from Attention to Action and How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn

Disclosures

This session contains no affiliate links or promotions.

Sonia Simone and Chris Garrett

There are (roughly) two ways to sell a product or service. You can use launches, where you “bunch up” the demand and make your offer to an audience as an event. Or you can go evergreen, and have your offering available all the time.

This session is a continuation of our mini course on copywriting and conversion.

Chris Garrett and Sonia Simone talk about the differences between the two models … and the similarities. They cover:

• The pros and cons of launches
• The problem with evergreen
• The components of a “minimum viable launch”
• The copywriting ingredient that makes launches work
• The other copywriting ingredient that makes launches work

Visit the forum thread for this session.

Brian Clark and Sonia Simone

In this Q&A, Brian Clark and Sonia Simone were on hand to help you with any questions you had about crafting strategic content for digital products and services.

Visit the forum thread for this session.

Tony Clark and Chris Garrett

In this lesson, we break down exactly what you need to build to get started. If you already have a funnel, this session will give you steps to improve it right away.

First we recap our foundational funnels that we mentioned earlier, then we go over the structure and flow of a basic funnel, highlighting some key ingredients.

Get this week's worksheets

Return to the Week One overview page

Tony Clark and Chris Garrett

When most people think about funnels, they limit their imagination to what you see the majority of the time. But funnels can be so much more.

In this lesson, we'll expand your horizons from the most basic funnels toward the future and using funnels to their full potential.

Go to Lesson Four: Start Building Your Funnel

Return to the Week One overview page