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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Behind the Scenes with Sonia Thompson

Sonia Thompson with Pamela Wilson

Sonia Thompson is the founder of TRY Business, a community for entrepreneurial development.

Sonia has taken her more than ten years of experience as a marketer and business leader for companies such as Johnson & Johnson, GlaxoSmithKline, and Pfizer and poured it into a company that helps entrepreneurs succeed.

The content she creates forms the backbone of her marketing efforts, and in this session she shared tips about how she fits it all in.

Visit the forum thread for this session


Authority Business Coaching: Craig Junghandel

Craig Junghandel, with Sonia Simone and Pamela Wilson

This was the first in our monthly “hot seat” style calls which are exclusive to Authority members.

We focused this coaching call on one member’s business.

Craig got targeted help to work through a major challenge -- creating consistent cash flow for his business. Cash flow is a common issue, so most business owners will benefit from the topics we covered.

Visit the forum thread for this session.

Apply to be a guest on an Authority Business Coaching session.


How to Be Your Own Business Consultant

Sonia Simone and Pamela Wilson

Wouldn’t it be nice if you could hire a business consultant every time you met a challenge in your business?

The reality is, most of us aren’t sitting on bags of money that we can hand over to consultants at the drop of a hat. What we are sitting on, though, is gut-level experience with our business that we can channel into useful information to guide us through our challenges.

It all starts with self assessment. In this session, Sonia and Pamela offered a self-assessment form you can use for your business, and they shared:

  • Why our guts know more about our businesses than we give them credit for
  • How to access your inner knowledge by answering a simple set of questions
  • What to do with the information you discover after you go through the self assessment process
  • How to pinpoint if your information is based on fears rather than solid instinct
  • How often to go through a self-assessment process (and why you shouldn’t do it too often)


Structures for Freelance Life and Business

Sonia Simone and Megan Williams

Megan Williams is an MBA, a content strategist, and one of our Copyblogger Certified Content Marketers.

Megan talked with Sonia Simone this week about how she structures her time as a freelancer, and some of her best practices to grow her business.

Megan and Sonia talked about:

  • How to build marketing into your schedule every week
  • Where social media and networking fit in
  • Making time for ongoing education and improvement
  • Life habits that support her business
  • How she approaches clients who don't yet "get" content marketing


The Top 10 Errors that Set Our Teeth on Edge

Stefanie Flaxman and Sonia Simone

You can have a great message and offer great value, but if your content is plagued with grammar and usage errors, it won't get the audience it deserves.

In this session, Sonia Simone and Copyblogger's Manager of Editorial Standards, Stefanie Flaxman, talked about some of the most common (and annoying) usage errors they see. More important, they talked about their favorite resources to keep you from making errors in your own content!


The Savvy Beginner: What a Minimum Viable Website Looks Like

Jerod Morris and Pamela Wilson

Did you ever feel like your website questions were so basic, you were embarrassed to ask them?

Leave that shame behind: everyone's a beginner when they're learning something new! We know you’re smart and you want to build your site on solid ground from the very beginning.

In this session, Jerod Morris and Pamela Wilson covered:

  • The basic pages every website should have, and best practices for each one
  • The most effective way to use Pages and Posts on a WordPress or Rainmaker website
  • How to approach your website project so you can go from zero to a viable website in the shortest amount of time possible
  • The three crucial elements that must be on every single page of your website

This session is geared toward true beginners. Jerod and Pamela covered the website setup topics you've been too embarrassed to ask about.


Are You on the Right Track with Your Business?

Chris Garrett and Sonia Simone

Every business owner has those times of doubt -- is the business working? Is it viable? Is this just a temporary "dip," in Seth Godin's term, or a long-term warning sign?

In this session, Chris and Sonia talked about how to know things are working -- and what to do if they aren't. They discussed:

  • What success (or lack of it) looks like when your numbers are still small
  • Simple, low-cost ways to test your ideas
  • The "special math" of email lists
  • The one way *not* to be like Copyblogger (at least not right away)
  • What to tweak if it's not working


How to Flip the Switch and Move from Offline to Online Business

Pamela Wilson and Demian Farnworth

You've built up an offline business. And for some reason: whether it's taking your marketing into your own hands; or taking advantage of the potential of digital business; or simply wanting a change of pace; you are ready to move your business online.

How does that transition happen?

What are some of the basic tools you need to become familiar with to master doing business online?

Demian Farnworth and Pamela Wilson have both made this transition. And in this Authority session, they shared:

  • The potential of online business, and why now is a great time to make the transition
  • The mindset shifts that will help you manage feeling "exposed" when you interact online
  • The basic vocabulary of online business: the tools you'll need to thrive online
  • How to get yourself out of "learning mode," ditch the overwhelm, and get started right now


Interviews: The Fastest Road to High-Quality Content

Jerod Morris, Kelton Reid, and Jon Nastor

Whether for a podcast or a blog post, interviewing experts in your field is one of the best ways to deliver educational, compelling content to your audience.

But not all interviews are created equal. The same person can be interviewed by two different people with wildly different results. Most of the time, it comes back to the interviewer's ability to create a comfortable atmosphere and ask the right kind of questions that lead to the most illuminating answers.

In this Authority Seminar, three of the most experienced interviewers at Rainmaker.FM -- Kelton Reid, Jonny Nastor, and Jerod Morris -- dive deep into the topic of interviewing.

You will learn:

  • How to prepare for an interview
  • How to create a comfortable atmosphere for your guest
  • Specific examples of best questions you can ask
  • How to handle unexpected hiccups with big-name guests

And much, much more.

Helpful Resources


How to Write Marketing Copy that Actually Sells

Donald Miller and Pamela Wilson

What if people talked about your brand the way they talk about the latest blockbuster movie? What if they stood in line for hours for just a short experience with your product? What if they talked about it over dinner, wrote blog posts about it, discussed it around the water cooler at work, and talked their friends into talking about it, too?

In this one-hour webinar, three time New York Times Bestselling author Donald Miller teaches you a 7-part framework for stories that will completely revolutionize the way you think about marketing and web copy.

You may know a little bit about stories and a little bit about writing great copy. But do you know how a simple story structure can make your message spread like wildfire?

After this 60 minute presentation, you will have:

  • New language to talk about your brand in a way that is simple and repeatable, so your message can spread
  • A 7-part story framework you can use to compose presentations, write killer blog posts and craft effective sales campaigns.
  • A better understanding of what big brands actually do that makes their messaging work
  • A faster, better, more productive way to write marketing collateral

If you have a great product or service but people aren’t responding, it’s probably because you don’t know how to talk about it.

This will solve that.

Helpful Resources