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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Authority Business Coaching: Dax Hock

Sonia Simone and Dax Hock

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

Each coaching call focuses on one member’s business, and this month we chatted with Dax Hock of RhythmJuice.

Dax wants to teach the world to dance … specifically, to Swing, Charleston, and Lindy Hop. He and his partner traveled internationally more than 30 weeks a year before they started their dance education website. He’s got amazing content to share (and a sweet set-up to create more), but the marketing and sales side have been elusive.

In this session, we help Dax prioritize his next steps and figure out how to leverage the great email list he’s built, including some simple segmentation. And we help him decide on a conversion path that will take his fans through the journey to becoming committed premium members.

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Replay Q&A for September 15th, 2017

Sonia Simone and Jerod Morris

In this Q&A, Sonia Simone and Jerod Morris answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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The “Grape Jam” Technique for Crafting a Great Content Series

Sonia Simone and Stefanie Flaxman

Content marketing strategy is about creating content that has a definite purpose and desired outcome, rather than just “seeing what sticks.” In this session, Stefanie and Sonia walk you through how to create a four-part content series that builds your authority with your audience.

We talk about:

  • Why creative processes are so useful for your productivity
  • What to do about the “Goldfish Attention Span”
  • A four-part structure for a valuable series
  • How to let your audience know what to do next
  • How to use “Grape Jam” to prepare for a launch

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How to Scale Your Consulting Practice – Without Adding Overhead

Sonia Simone and John Jantsch

During this content-rich webinar, bestselling author (and longtime friend of Copyblogger) John Jantsch shares his five-step approach to scaling your consulting or coaching practice -- without needing to add permanent resources and overhead.

John talked about:

  • How to create a winning consulting point of view
  • How to turn your services into products … and why you need to
  • How to get paid to turn leads into long-term retainer clients
  • The three types of partners your business needs
  • How to build the systems and processes that allow you to scale

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Replay Q&A for August 18th, 2017

Sonia Simone and Chris Garrett

In this Q&A, Sonia Simone and Chris Garrett answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

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Master Class: LinkedIn as a Powerhouse Marketing Tool

Sean Callahan, Alex Rynne, and Sonia Simone

Sean Callahan, Senior Manager, Content Marketing at LinkedIn and Alex Rynne, Content Marketing Manager, Marketing Solutions at LinkedIn joined us for this master class.

Alex recently published the LinkedIn Content Marketing Tactical Plan: A Daily Playbook for Successful Content Marketers on LinkedIn. You can grab a copy here.

Sean has been a writer for twenty years, and is the author of The Big Data-Driven Handbook, among other projects. Sean is a frequent contributor to the LinkedIn Marketing Solutions blog, as well as other resources for those who want to master LinkedIn.

Alex and Sean focused on giving us the tips, tactics, and planning strategies specifically for freelancers and entrepreneurs, so you can shine extra bright in the eyes of your clients. Alex and Sean teach you how to look great on LinkedIn, so you can better serve yourself and your clients.

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Replay Q&A for July 21st, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

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Master Class: Local SEO Done Right

Sonia Simone and Sean Jackson

Local SEO can be a tremendously effective way to market your business online. It helps promote your products and services to local customers at the exact time they’re looking for you.

This week, Sonia Simone and Sean Jackson show you the fundamentals of local SEO. They talked about:

  • How SEO fits into the “OC/DC” picture
  • The local-mobile connection and why it matters
  • The crucial importance of a consistent NAP
  • Understanding Google My Business and other tools
  • The role of social media in a local SEO strategy
  • Harnessing the power of local content -- your own, or content created by local bloggers

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Authority Business Coaching: Derek Little

With Derek Little, Stefanie Flaxman, and Sonia Simone

This is our friendly monthly “hot seat” style call, which is an exclusive offering for Authority members.

We focus each coaching call on one member’s business, and this month we chatted with Derek Little.

Derek says he’s in 3 different businesses with some crossover: Content marketing consulting, B2B copywriting, and mastermind groups. Derek has taken many different classes so has a wide set of skills to work from. His biggest challenges right now are cash flow, multi-tasking, improving his skills, and seeing the truth of how things are really going (all he has is himself and he’s guessing)!

Derek wants to find ways to grow his copywriting business, by knowing his target market better. He wants to find ways to grow his masterminding business which he sees as a tough sell because people don’t get what a mastermind group is until they try it. Finally, he wants to learn how to be a better marketing consultant so he can improve his process for helping small businesses in need of a marketing strategy.

That’s what we talked about in this Authority Business Coaching call.

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NOTE: Our apologies for any audio technical issues on the replay.

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The Epic Content Project: Create One Piece of Epic Content This Summer

Sonia Simone and Stefanie Flaxman

Sonia Simone and Stefanie Flaxman share proven tips to choose a project, start it, work on it, and complete it before you know it. In this session, Sonia and Stefanie talk about:

  • How to determine what project is right for you
  • Determining the power of epic content
  • Defining the complete scope of your project
  • What question you can meaningfully address for your audience
  • When to decide to do your formatting and progression checks
  • How to schedule your milestones
  • And how to get to your launch day!

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