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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Creative Content Foundations

In this course, the Copyblogger team will help you “fill the gaps” in your content marketing knowledge. This course will help you shine as a content professional!

You’ll learn how to:

  • Manage your time like a pro and hit your deadlines
  • Produce a high volume of quality content
  • Polish your work to a professional standard
  • Create content that works for both search engines and people
  • Deliver content that serves a business strategy
  • Bonus: Manage your creative and professional stress


How to Create 
Automated Marketing Funnels 
that Work

Effective marketing funnels are now essential for growing any kind of digital commerce business. If you are not getting as many sales as you would like, it probably means you have a leaky funnel.

If you would like to sell more to your existing customers, and have those customers stick around longer, then you also need to develop a better funnel strategy.

In this course, Tony Clark (COO of Rainmaker Digital) and Chris Garrett (CDO of Rainmaker Digital) will lead you through a scalable, systematic funnel strategy that will attract, convert and retain more customers for your business.


Q&A Replay for October 19th, 2018

Sonia Simone and Brian Clark

In this Q&A, Sonia Simone and Brian Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.


Onboarding as a Service

Sonia Simone

This week, we take the deep understanding exercises we looked at last week and turn them into a service we can sell. This is an excellent way to get paid to create a proposal for a client. It can also be one of the most effective ways to get clients to actually give us this critical information in the depth we need.

In this session, Sonia will cover:

  • A final piece of the “Radical Empathy” process
  • Assembling your onboarding process
  • Packaging your process as a service
  • Positioning yourself for success


Creating ‘Radical Empathy’ with Prospects

Sonia Simone

The best copywriting and marketing come from a position of deep empathy. The better we understand our potential customers and clients, the better we’re able to serve them and meet their needs.

In this session, Sonia Simone talks about the preparatory work we do before creating any marketing message. We'll dig deeply into the needs and concerns of the potential buyer, in order to craft effective messages that create the right context for conversion.

These questions can be turned into an onboarding process, for those who work with clients. We'll talk more about that in the follow-up session.

In this session, Sonia will cover:

  • The empathetic core questions that should kick off every project
  • Exercises to help us visualize our prospects
  • Additional questions to ask that can deepen our understanding
  • Creating your own checklists and scripts for projects
  • Copywriting best practices


Get More from Your Prospecting

Sonia Simone and Ed Gandia

In this session, we take another look at how to master the fine art of prospecting -- of reaching out to the exact perfect clients, whether you’re a full-time freelancer or just want to run a side hustle.

Our community loves Ed Gandia. He’s the author of excellent books on prospecting, as well as host of a resource-rich website and a well-respected coaching program. Ed’s an expert at using smarter prospecting strategies to find terrific clients.

In this session, Sonia and Ed will talk about:

  • Why so many freelancers hate to prospect
  • Proven strategies for reaching out to your perfect client
  • How to put an email together that doesn’t make your prospect cringe
  • How to make time for prospecting when you’re super busy with client (or other) work


Painless Prospecting

Sonia Simone and Megan Williams

This week, our own Copyblogger-Certified Megan Williams helps take the mystery out of prospecting.

She runs a website called that offers a wealth of resources for freelancers, including excellent resources on prospecting and marketing.

In this session, Sonia and Megan talk about:

  • Why prospecting is so important to the health of your business
  • The importance of taking control of your freelance income
  • Places to find excellent clients
  • Making prospecting into a painless habit
  • Tips for reducing the stress and anxiety around prospecting


Q&A Replay for September 14th, 2018

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.


Automated Marketing Funnels Week 4: Conversion

Chris Garrett and Tony Clark

This fourth week is all about conversion -- now that your funnel is running smoothly, it’s time to translate that attention into sales!

Week 4:

There will be no session on Friday, September 7 (Labor Day holiday!).


Automated Marketing Funnels Week 3: Attraction

Chris Garrett and Tony Clark

This third week is all about attraction -- how to get and nurture your leads, and getting started with automation.

Week 3:

The lessons for Week Four will publish at 12:00 Noon Eastern U.S. time on Friday, August 31.