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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Introductory for Crafting Strategic Content for Digital Products and Services

Brian Clark

In this session, Brian kicks off with an introductory session on mindset and how to think about your content strategy.

He talks about:

  • Why relying on data alone won’t lead you to an effective content strategy
  • The surprising marketing lesson from “Groundhog Day”
  • Why content isn’t “king” at all (and what is)

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Q&A Replay for May 11th, 2018

Sonia Simone and Chris Garrett

In this Q&A, Sonia Simone and Chris Garrett answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Persuasion 101: Pricing Strategies

Sonia Simone and Chris Garrett

In this session, Sonia and Chris dive into pricing strategies. They talk about:

  • Why it’s smart to have a “diamond ring” somewhere on your website
  • How to package goods and services for better sales
  • Simple math that makes it easier for your prospect to buy
  • How branding, positioning, and differentiation can help you raise your prices
  • How to handle a prospect who says it’s too expensive

Visit the forum thread for this session.

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Persuasive Copywriting 101: Offers and Pricing

Sonia Simone and Chris Garrett

In this session, Sonia and Chris talk about:

  • The most important problem to solve when we’re selling a product or service
  • What we mean when we talk about a copywriting “offer”
  • Setting a price that your audience is happy to pay, and that you’re happy to sell
  • Why cheap can be worse than free
  • 3 techniques for successfully raising your prices
  • What to say when your prospect says you’re too expensive

Visit the forum thread for this session.

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Persuasive Copywriting 101: Copywriting Formulas (Part 2)

Sonia Simone and Chris Garrett

In this session, Chris and Sonia continued their conversation about copywriting formulas. They talked about:

  • 3 additional “letters” you can add to any sales formula
  • The best-known copywriting formula, and how to use it with 21st-century audiences
  • Ways to capture audience attention
  • The emotional drivers that lead people to buy
  • Creating a “content pachinko machine”
  • Implementing more advanced formulas

Visit the forum thread for this session.

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Persuasion 101: How to Use Copywriting Formulas

Sonia Simone and Chris Garrett

There are dozens (maybe hundreds) of copywriting formulas out there. They all have the same goal: to help you write copy that will persuade someone to do something.

In this session, Sonia and Chris cover three useful formulas you can use for your persuasive writing. They talk about:

  • How to use a formula without getting too rigid
  • The simplest persuasion formula
  • Why it’s okay to be “negative” in a persuasion piece
  • The classic copywriting formula and how to use it in content marketing

Visit the forum thread for this session.

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Persuasion and Copywriting Fundamentals

Sonia Simone and Chris Garrett

The whole point of content marketing is to inspire our audiences to do something. To make a purchase, sign up for our email list, join a movement, adopt a new lifestyle habit, make a charity contribution ...

And yet, this is the point where things can get awkward for a lot of otherwise solid content marketers.

In this session, Sonia and Chris will help you understand how to make the sale without feeling like a creep. They talk about:

  • Why selling can feel so uncomfortable
  • The “traditional” sales advice you can safely ignore
  • Before you ask: paving the way to the first sale
  • Two “magic” copywriting words that make conversion easier
  • A 2-minute fix that will help you make more sales

Visit the forum thread for this session.

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Authority Business Coaching: Abby Roaquin

Abby Roaquin with Sonia Simone

This is our friendly “hot seat”-style call, which is an exclusive offering for Authority members. Each coaching call focuses on one member’s business, and this month we chatted with Abby Roaquin.

Abby has done a great job growing a list from scratch in an ultra-competitive topic -- maintaining a ketogenic lifestyle for weight loss and health. She knows a lot about her audience, and it’s time for her to launch an “MVP” (minimum viable product). But she’s feeling overwhelmed by the options, and needs some help coming up with a focused plan for what to do next.

We help Abby pin down a plan, help her manage the overwhelm that comes from balancing her side business, family, and day job, and help her make significant steps toward her long-term goals.

Visit the forum thread for this session.

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Q&A Replay for March 23rd, 2018

Sonia Simone and Stefanie Flaxman

In this Q&A, Sonia Simone and Stefanie Flaxman answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

Read more...

Connect the Dots for Content that Works (Part Two)

Sonia Simone

This week, we continued our conversation about how individual elements connect into a productive content strategy.

We talked about:

  • How to put together your first product or offer
  • Social media as an audience amplifier
  • Optimizing for search, traffic, and conversion
  • Keeping your momentum and growing your site

Visit the forum thread for this session.

Read more...