Find out more

You're not logged in!

You'll need to log in to get access to all of the premium content on this site.

Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Authority Bonus – Content Review Webinar

Sonia Simone and Pamela Wilson

This is an exclusive bonus for those who joined Authority in September, 2016.

We asked new Authority members to submit a page for the team to look at. Sonia and Pamela reviewed pages that were submitted during the review period and shared feedback on both the content and the design.

When you watch this session, you’ll walk away with a to-do list that will help you improve your content and boost its performance.

Helpful Resources

Links to the content reviewed on this webinar, in order:

Read more...

Guest Posting Best Practices

Sonia Simone and Stefanie Flaxman

Guest posting is one of the strategies we recommend most often for growing your audience. But how do you do it? How do you find the right blogs and websites, make the connections with publishers, and craft your work in a way that expands your audience?

In this session, Copyblogger's Sonia Simone joined Stefanie Flaxman, our Manager of Editorial Standards, to talk about best practices when you're looking for guest posting gigs. They also talked about recommendations for when you're the publisher.

Read more...

Rainmaker Bonus: How to Choose and Use the Right Theme for Your Brand

Andrea Rennick and Pamela Wilson

Does sitting in front of all those beautiful Rainmaker themes make you break out in a sweat?

After all, it's not easy to anticipate your needs and pick a theme that will work today, next month, and next year.

In this session, Andrea Rennick and Pamela Wilson helped you think through the best way to choose a theme for your Rainmaker Platform site.

They discussed:

  • The absolute worst time to choose a theme -- and how to avoid it
  • The website element that is more important than your theme, and that should be your main focus
  • Simple ways to customize elements of your theme so you can make it your own
  • How to ensure your customizations don't break the responsive aspect of your theme
  • A quick (and easy) way to update all your theme images at once

Read more...

Essential Elements for a Strong Visual Brand

Brian Gardner and Pamela Wilson

Brian Gardner and Pamela Wilson talked about the most important elements you can use to create a recognizable visual brand. They discussed:

  • Three "special effects" a memorable visual brand will have on your business, and why you should make the extra effort to build one now
  • The crucial questions you need to answer before beginning the branding process
  • How logos fit into the big picture, and why you may not need one
  • How a few simple color choices can help you brand your business
  • What your font choices say about your business, and how to be sure you’re sending the right message
  • What design elements to look for when choosing a WordPress theme

Read more...

Creativity for Marketers and Business Owners

Johnny B. Truant, Sean Platt, and Sonia Simone

Johnny Truant and Sean Platt of Fiction Unboxed share with us lessons learned as they wrote a 100,000-word book in 30 days, live, in front of an audience, showing everything, and starting from nothing.

Johnny and Sean are both business and marketing veterans who also have a wide (and productive) creative streak. In this energetic session, Johnny and Sean talk about their experiences at the crossroads of business and creativity.

Johnny and Sean chatted with Sonia Simone about:

  • Why creativity is essential to any business, whether you consider yourself an artist or not
  • The key success factor business owners must develop
  • When to listen to criticism, and when to ignore it
  • The right way to think about business goals
  • How to become more creatively productive

Read more...

How to Handle Writing Stress, Writer’s Block, and Procrastination

Pamela Wilson and Sonia Simone

As content creators and publishers, most of us do a lot of writing. And some days, it feels like we do a lot of not writing.

In this session, Sonia Simone talked with Pamela Wilson about what she’s learned over the years about how to get more high-quality writing done, how to handle the unique stresses of writing and “writer’s block,” and what habits you can put in place to make writing more enjoyable.

Sonia and Pamela talked about:

  • The miraculous power of the crappy first draft
  • Tips that consistently improve the quality of your writing
  • The most important habits of highly productive writers
  • How to work with a writing group
  • How and when to use feedback (and when you should never show your work)

Read more...

Using Kindle Publishing to Promote Your Business

Henneke Duistermaat and Sonia Simone

In this session, Henneke joined us to talk about how she used Kindle Publishing to effectively promote her service business. She and Sonia discussed:

  • How a Kindle book can support your business
  • How to generate and test ideas for popular books
  • How to cope with stress & fear, and make the writing process easier
  • How to create a bonus to gain email subscribers
  • How to launch your book

Read more...

Outsourcing and Virtual Freedom with Chris Ducker

Chris Ducker and Sonia Simone

Author Chris Ducker joined us to talk about the world of virtual staffing, the different types of virtual assistants available to entrepreneurs, and, most important, how businesses can deploy virtual staff to catapult their business growth to a whole new level.

This session covered:

  • The best places to find virtual staff
  • How to interview candidates and hire with confidence
  • The myth of the ‘Super VA’ and why you shouldn’t buy into it
  • The most effective ways to train and work with your virtual team
  • How to avoid the biggest mistakes most entrepreneurs make when outsourcing

Read more...