Find out more

You're not logged in!

You'll need to log in to get access to all of the premium content on this site.

Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

How to Create Great Content for SlideShare

Sonia Simone and Dave Paradi

SlideShare is the surprising new content venue that's sending floods of high-quality traffic ... if your content is structured properly.

In this session, presentation expert and Microsoft recognized author and consultant Dave Paradi shared some of his favorite tips for using PowerPoint (or Keynote) to create SlideShare decks. Topics included:

  • How to create text that’s readable, no matter how busy the image
  • Building a deck that fascinates, instead of boring viewers with endless bullet points
  • Callout techniques that direct your audience’s focus
  • Getting things done quickly in PowerPoint, so you can get back to creating more outstanding content

Read more...

Support for Your Online Business: The Good, the Bad, and the Ugly

Kim Clark and Chris Garrett

Kim Clark has been part of the Copyblogger organization since the launch of its very first commercial product. She now serves as Copyblogger Media's VP of Customer Experience. In this session, Kim and Chris talked about the essential elements of customer support for your business, including:

  • When to add a support role to your online-based business
  • How to get started (the "Minimum Viable Support Team")
  • The golden rule of customer service and how it helps you work with those "difficult" customers
  • Management tips to get great results from your support team
  • How to make sure people go away happy
  • How social media works in a support role
  • How to make the time for support in your busy business

Read more...

Podcasting 301: Advanced Audio Tips and Strategies

Ian Shepherd and Sonia Simone

Audio engineer Ian Shepherd joined us to share his insights on creating higher-quality audio content.

Ian and Sonia talked about:

  • How to build a (really) cheap portable "vocal booth" to make your voice sound amazing
  • Simple tips for getting warmth, depth, and clarity of sound
  • Editing suggestion for fixing those thumps, bumps, and mic pops
  • Microphone technique and placement
  • Ian's thoughts on the right mic for your audio

Helpful Resources

Disclosures

This session contains no affiliate links or promotions.

Read more...

Design for Engagement, Sales, and Growth

Chris Garrett and Sonia Simone

We all want our sites to look good, but design can do a lot more than that for your business. In this session, Chris talks about some of the marketing and conversion benefits you can get from smart design.

In this expansion to his live Authority Intensive talk, Chris dove into:

Read more...

How to Create a Category Landing Page in WordPress

Jerod Morris

In this session, Jerod delivers an ultra quick way you can create category landing pages for your WordPress site. These deliver a great SEO punch, but they can also create a terrific user experience for new visitors to your site.

Read more...

Managing Your Facebook Presence

Andrea Vahl and Sonia Simone

Facebook is one of the most controversial social platforms for business right now. It’s becoming more challenging by the day, especially for businesses that are trying to use it to reach their customers organically (in other words, without paying for advertising).

Andrea Vahl literally wrote the book on Facebook, and she talked with us about what to consider when we’re managing our business presence on Facebook, what we can do to get better organic reach, and how to decide if we want to go the advertising route.

Additional Resources

Tools for Facebook contests, apps, etc.

More resources and information:

Where to find Andrea:

Note: This session contains no affiliate links or promotions.

Read more...