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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

The Minimum Viable Website

The Minimum Viable Website

Chris Garrett and Sonia Simone

1 Hour 10 Minutes

In this webinar, Chris Garrett and Sonia Simone talk about the essential elements your site needs, and how to most quickly and effectively get them published and audience-ready.

In this session, Chris and Sonia walk you through:

  • The basics of WordPress installation
  • The types of cornerstone content to get into place right away
  • How to handle your About page
  • The third-party element you'll want to add sooner rather than later
  • How to decide if you want to develop custom design elements
  • Adding the pages that will translate audience attention into paying customers

You’ll come out of this session with a better understanding of the elements every business website needs, and how you can implement them easily (either yourself or using freelance help).

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The 12 Mistakes that are Wrecking Your Conversion

With Sonia Simone and Chris Garrett

Sales page stalled out? Low conversion rates got you down?

Let Sonia Simone help you get your sales moving again, by running through 12 key items from her personal conversion checklist.

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The Sales Process for the Likable Expert

A former corporate manager and entrepreneur herself for more than a decade, bestselling author Pam Slim deeply understands the questions and concerns faced by entrepreneurs. She’s worked with huge multinationals as well as bootstrap solo entrepreneurs, and her book Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur was named Best Small Business/Entrepreneur Book of 2009.

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The 80-20 Principles of Getting Prospects to Take Action

Derek Halpern is a seasoned internet entrepreneur with a passion for teaching how to use human psychology to get web traffic and cash. He writes about increasing sales, customer loyalty and conversion rates on his blog, Social Triggers.

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Graphic Design that Sells

In this session, Robert interviews Copyblogger Media partner Tony Clark to talk about how graphic design affects conversions. They’ll talk about the role that different types of images play, the types of page designs that convert best, the right wording for your “Buy” buttons, and other nuances that can make the difference between a page that fails and a page that sells.

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Real-Time Marketing and PR

David Meerman Scott likes to say that he became a marketing strategist “accidentally.” In the 1990s as VP of marketing for a big-budget publicly traded company, he found that his unconventional homegrown, do-it-yourself programs, created at virtually no cost, consistently generated more interest from qualified buyers than the big bucks programs that the “professionals” were running — and resulted in millions of dollars in sales. Today, Meerman Scott is a highly sought-after speaker who teaches businesses of every size how to reproduce those results for themselves.

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