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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Outsourcing and Virtual Freedom with Chris Ducker

Chris Ducker and Sonia Simone

Author Chris Ducker joined us to talk about the world of virtual staffing, the different types of virtual assistants available to entrepreneurs, and, most important, how businesses can deploy virtual staff to catapult their business growth to a whole new level.

This session covered:

  • The best places to find virtual staff
  • How to interview candidates and hire with confidence
  • The myth of the ‘Super VA’ and why you shouldn’t buy into it
  • The most effective ways to train and work with your virtual team
  • How to avoid the biggest mistakes most entrepreneurs make when outsourcing


Master Class: How to Put Together Your Marketing Story

Demian Farnworth and Sonia Simone

In this session, Copyblogger's Chief Copywriter Demian Farnworth and CCO Sonia Simone discussed in depth how to craft a powerful marketing story for your business.

They talked about:

  • How to define the characters of a great marketing story
  • Where to find the hook of the story
  • Why the story frame is critical
  • What the research says about emotion and decision-making
  • How to uncover your audience's worldview for more powerful storytelling


How to Make Money with Your Blog

Chris Garrett and Robert Bruce

Many of you know that in addition to being a frequent contributor on Authority (and chief digital officer at Copyblogger Media), Chris Garrett is co-author of the ProBlogger book.

In this session, Chris talked with Robert Bruce about that burning question:

How can I make money with my blog?

They discussed:

  • The difference between making money from your blog and making money because of it
  • The 3 approaches to monetization and how to choose the right one for your site
  • What you can do today to start making revenue
  • Long-term versus short-term business thinking
  • What you need to have in place before you can make a full-time income
  • What not to do


How to Create Great Content for SlideShare

Sonia Simone and Dave Paradi

SlideShare is the surprising new content venue that's sending floods of high-quality traffic ... if your content is structured properly.

In this session, presentation expert and Microsoft recognized author and consultant Dave Paradi shared some of his favorite tips for using PowerPoint (or Keynote) to create SlideShare decks. Topics included:

  • How to create text that’s readable, no matter how busy the image
  • Building a deck that fascinates, instead of boring viewers with endless bullet points
  • Callout techniques that direct your audience’s focus
  • Getting things done quickly in PowerPoint, so you can get back to creating more outstanding content


Support for Your Online Business: The Good, the Bad, and the Ugly

Kim Clark and Chris Garrett

Kim Clark has been part of the Copyblogger organization since the launch of its very first commercial product. She now serves as Copyblogger Media's VP of Customer Experience. In this session, Kim and Chris talked about the essential elements of customer support for your business, including:

  • When to add a support role to your online-based business
  • How to get started (the "Minimum Viable Support Team")
  • The golden rule of customer service and how it helps you work with those "difficult" customers
  • Management tips to get great results from your support team
  • How to make sure people go away happy
  • How social media works in a support role
  • How to make the time for support in your busy business


Podcasting 301: Advanced Audio Tips and Strategies

Ian Shepherd and Sonia Simone

Audio engineer Ian Shepherd joined us to share his insights on creating higher-quality audio content.

Ian and Sonia talked about:

  • How to build a (really) cheap portable "vocal booth" to make your voice sound amazing
  • Simple tips for getting warmth, depth, and clarity of sound
  • Editing suggestion for fixing those thumps, bumps, and mic pops
  • Microphone technique and placement
  • Ian's thoughts on the right mic for your audio

Helpful Resources


This session contains no affiliate links or promotions.


Design for Engagement, Sales, and Growth

Chris Garrett and Sonia Simone

We all want our sites to look good, but design can do a lot more than that for your business. In this session, Chris talks about some of the marketing and conversion benefits you can get from smart design.

In this expansion to his live Authority Intensive talk, Chris dove into:


How to Create a Category Landing Page in WordPress

Jerod Morris

In this session, Jerod delivers an ultra quick way you can create category landing pages for your WordPress site. These deliver a great SEO punch, but they can also create a terrific user experience for new visitors to your site.