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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Unleashing the Power of Referrals

Many businesses depend on referrals as one of the most important sources of new clients — but far fewer have a system in place to capture those referrals. In this session, John Jantsch and Sonia Simone get specific about how a referral system is created, the key components, and what to work on first.


The “5 As” of Content Marketing

In this overview session, Brian and Sonia give you the big-picture view of the Authority business model. Later sessions will drill down into these to give you more detail, but for now, we want you to get the strategic high view.


The Conversion Trinity

With Brian Clark and Bryan Eisenberg

New York Times bestselling writer and conversion expert Bryan Einsberg and Brian Clark talk about the magical formula for success (Conversion Trinity), 30 key optimization factors, and more.


Magnetic Headlines Intensive

With Brian Clark and Jeff Sexton

Jeff Sexton and Brian Clark explore the secret to injecting seductive power into your headlines. You'll see how sex, fascination, and emotions can make your headlines irresistable.


Better Marketing with Images

This month, Sonia convinced Chris Garrett to share his secrets with us on how to use slide presentation software to create visual presentations that look like you paid lots of big bucks to your designer for them.

As always, we had lots of smart questions from our members. We talked about:

  • How to pick images for emotional impact
  • Where to find great images without violating copyright
  • What kinds of images you should never use in your marketing
  • How to create presentations and videos that keep your audience engaged
  • How to put a slide deck together that looks polished and professional

Whether you’ll be using your visuals for videos, live presentations, or in any other format, this will help you use great design without having to become a design pro.


The Productive Entrepreneur

With Sonia Simone and Chris Garrett

No matter what kind of business you run, we always need to get more and more done with less and less time.

In this session, Chris and Sonia walk you through how to decide on a new revenue element to add this month (we’re suggesting you create an Ebook, but we’ll talk about other options), and then create an implementation plan to get your new project created and launched.

We’ll talk about:

  • How to find time to create your new project
  • How to manage time constraints and prioritize the “important but not urgent” projects
  • Energy-boosters that let you get more accomplished in your day
  • Productivity techniques to get more done in less time
  • Tips and strategies if writing is difficult for you

We’ll be talking a lot about productivity and creative implementation, so if there’s an important project that’s been ignored for too long in your business, join us and develop a plan to get it built and launched.


Anatomy of a Successful Landing Page

Landing pages convert readers into buyers, fans into subscribers, traffic into money.

Convert is the key verb there.

In this workshop, Chris and Sonia walk you through the three cornerstone elements of successful landing pages. We also look at some Triber landing pages and see how the cornerstone elements work (and if they can be improved).

We show you how to assemble these elements on the fly using Copyblogger’s Premise software. You don’t need to be a Premise owner to benefit from the workshop -- the fundamentals of copywriting don’t depend on a single product. But if you do own Premise, or if you’ve been considering it, this is a peek into how it works.


How to Set Up a Membership Site

There are some terrific business models with membership sites at the center … but actually getting a site set up can sometimes be tricky.

This month, our live workshop focuses on a demo of how to set up a membership site using Copyblogger Media’s Premise software. We’ll also talk about:

  • The pros and cons of membership sites
  • Some of our favorite models that use membership sites (you don’t have to create a full-blown Third Tribe to make a membership site work for you)
  • Your options for building a site
  • The myths and realities of continuity income