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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Managing Your Facebook Presence

Andrea Vahl and Sonia Simone

Facebook is one of the most controversial social platforms for business right now. It’s becoming more challenging by the day, especially for businesses that are trying to use it to reach their customers organically (in other words, without paying for advertising).

Andrea Vahl literally wrote the book on Facebook, and she talked with us about what to consider when we’re managing our business presence on Facebook, what we can do to get better organic reach, and how to decide if we want to go the advertising route.

Additional Resources

Tools for Facebook contests, apps, etc.

More resources and information:

Where to find Andrea:

Note: This session contains no affiliate links or promotions.


How to Launch a Simple Coaching Program

Chris Garrett and Sonia Simone

If you own an Authority-based business (or even just publish a blog with a moderate-sized audience), coaching can be a great way to generate a little more revenue without a lot of overhead or business complexity. Even a few hours of coaching a month can help you stabilize your cash flow. Coaching also helps build your business by expanding your understanding of your audience and their needs, and it’s a great way to decide where to go next in your business.

In this program, Chris and Sonia talked about how to launch a "Minimum Viable Coaching Program." They let you know what you needed to get started with as few hassles as possible. And they talked about some different ways to package your offering, depending on your audience and topic.

Additional resources

Our audience also recommends


This session contains no affiliate links or promotions.


Podcasting 101 with Robert Bruce and Sonia Simone

Robert Bruce and Sonia Simone

Podcasting will be playing a major role in Copyblogger Media’s 2014 content strategy. In this session, Robert and Sonia talked about:

  • What makes podcasting such a smart content play
  • How to prepare for your first podcast
  • The essential equipment you'll need (this doesn’t have to break the bank)
  • Some helpful technical details about publishing and distributing your podcast
  • A few simple "pro tips" for getting good sound quality

Additional resources

Tools of the trade

Here are some of the tools mentioned in the session:

Our audience also recommends


This session contains no affiliate links or promotions.


Site Analytics Made Simple(r)

Tony Clark and Sonia Simone

In this session, Sonia talks with Copyblogger Media COO Tony Clark about metrics and site analytics.

Tony and Sonia talk about the "must have" tools and practices as you're getting started with analytics. They also cover what to do if you're feeling overwhelmed, and why "a little" is so much better than "none."

Additional resources

You're also welcome to post a question to our Analytics Q&A. You'll get answers live this coming Friday, January 24 at 12:00 noon Eastern U.S. time.


7 Steps to Becoming a Better Writer

Sonia Simone and Robert Bruce

In this session, Copyblogger's Sonia Simone and Robert Bruce talked about one of their favorite subjects -- how to improve your craft as a writer. They talked about:

  • The "pro tips" that make the difference between ordinary writing and terrific writing.
  • What you need to know about the advice to "write every day."
  • How Robert turned advice about studying philosophy into a killer writing secret.
  • Sonia's and Robert's tricks to getting inside the heads of their readers.
  • When you're feeling stuck and uninspired, a simple 3-step process to decide what to write about.
  • And the surprising way a vice like stubbornness can make you a better writer.


Replay: Design and WordPress Q&A

Pamela Wilson and Brian Gardner

This week, we brought in two design heavy-hitters to answer your web design and WordPress questions -- namely, Pamela Wilson (owner of Big Brand System) and Brian Gardner (founder of StudioPress and co-founder of Copyblogger Media).

They answered your questions about:

  • How to make your site look better
  • How to make your WordPress site perform better
  • Design decisions you may be wrestling with
  • Questions about colors and branding and fonts (oh my!)
  • Genesis-specific questions