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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

5 Essential Design Skills for Non-Designers

Pamela Wilson and Sonia Simone

We all need to put our best (visual) foot forward with our site design, but not all of us are professional designers. While a design pro can be a great addition, you can also do a lot yourself to improve your site’s look and usability. Design teacher Pamela Wilson of Big Brand System talked with Sonia Simone about:

  • How to handle colors and fonts
  • What visual hierarchy is, and how to use it
  • The role that images play
  • The difference between trends and enduring design principles

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How to Build a Lucrative Online Education Business (Step One)

Brian Clark and Sonia Simone

Brian and Sonia dive into step one of building an education business: your choice of topic.

They discuss the 4 most "sure fire" topics for education-based businesses, along with a large handful of successful businesses in topics that "aren't supposed to make money." They also talk about positioning and how that can help you stand out in a crowded topic, and the role that Authority plays in finding your audience and establishing credibility.

The seminar covers:

  • The "Benjamin Franklin" topics that always succeed
  • The megatrend every online business should be riding right now
  • How to compete (and win) in an overcrowded market
  • 6 weird businesses that shouldn't be successful ... but they are (we'll tell you why)
  • The 3 must-have elements that separate the winners from the losers

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Productivity: 5 Areas of Focus for Online Entrepreneurs

Sonia Simone and Chris Garrett

What's the one factor that virtually every business owner has in common?

You're busy.

Juggling priorities, managing distractions, staying healthy, and managing to get everything done ... it's a major challenge.

This session is all about strategies (and cheap or free online tools) that Chris Garrett and Sonia Simone have found to help keep your sanity.

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Shiny Object Series: Web Design Trends and Shifts

Brian Gardner and Sonia Simone

Brian Gardner was a true pioneer in the WordPress community, developing the first-ever premium theme for WordPress, and going on to create StudioPress, the most respected WordPress publisher on the planet.

StudioPress is now part of Copyblogger Media, and we’re fortunate to have snagged Brian to talk about what’s happening today in web design. This is part of our Shiny Object Series, so we’ll be focusing on the most current events and trends and how they’ll affect your business.

In this workshop, Brian and Sonia covered:

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Marketing Core: Use the “Content Map” to Build an Effective Sales Process

Chris Garrett and Sonia Simone

Ever wonder what kind of content should go where? What types of material should you be creating for your blog, your email newsletter, or strictly for paying customers? And how all the different content marketing tools work together to create a smooth experience for prospects?

In this session, Chris and Sonia walk you through the "Content Map". They talk about what kind of content attracts an audience, engages their trust, creates desire for a purchase, and finally triggers the final "Add to Cart" click.

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Master Class: White Papers and Special Reports

Brian Clark and Sonia Simone

When we think "content marketing," we usually think of blogs and sometimes email. But there's another piece of the content puzzle that will elevate your business to a new level of professionalism.

White papers and special reports are the ultimate "under the radar" marketing tool. They allow you to educate your prospects and show them precisely why you're the best solution to their problem.

In this session, Brian and Sonia cover:

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Creating High-Value Webinars

Webinars are a fantastic content marketing tool ... but too many marketers create low-value, high-spam sessions that don't build audience engagement.

This week, Copyblogger Media's Chris Garrett and Beth Hayden will show you how to create the kinds of webinars that build prospect trust, create high value, and strengthen your business.

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