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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

Connect the Dots for Content that Works (Part One)

Sonia Simone

In this session, Sonia will help you understand the crucial elements of content strategy and show you how the major pieces fit together. She talks about:

  • The seven crucial elements to successfully market your business with content
  • Identifying and filling any gaps that might be holding you back
  • Crafting the “content constellation” that helps your audience understand what to do next
  • How to continually optimize what you’re doing to boost your results
  • Some thoughts on new tools for key audience touchpoints

Visit the forum thread for this session.

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SEO Q&A Replay for March 2nd, 2018

Sean Jackson and Katy Katz

In this Q&A, Sean Jackson and Katy Katz answered your individual SEO-specific questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Essential SEO Tools

Sonia Simone and Sean Jackson

Last week we talked about the evergreen SEO best practices that every content creator should know.

This week we talked about SEO tools -- and those tend to be a lot more fluid over time. Sean and Sonia highlighted essential tools for the most important SEO tasks today.

In this lesson, Sean and Sonia covered:

  • The latest best practices for keyword research
  • Tricks and techniques for discovering juicy content topics
  • Tools for optimizing images
  • Understanding your competition

Visit the forum thread for this session.

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Enduring Best Practices for SEO

Sonia Simone and Sean Jackson

It’s easy to get intimidated by search engine optimization, because it feels like the landscape changes almost daily.

It’s true that the big search engines are constantly changing their algorithms — but the core of smart SEO strategy actually changes very little over time. In this session, Sean Jackson joined us to talk about the evergreen best practices that will give your site a great foundation for good rankings.

Sean and Sonia talk about:

  • The misunderstandings people have about modern SEO
  • How to set your site up for long-term success with the search engines
  • The factors that rarely, if ever, change when you’re looking for search engine rankings
  • How to think about and work with your site keywords
  • Clarification on confusing topics like the “dual content penalty”

Visit the forum thread for this session.

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Replay Q&A for February 9th, 2018

Sonia Simone and Chris Garrett

In this Q&A, Sonia Simone and Chris Garrett answered your individual business questions. Listen to the replay using the player above, or download the MP3 using the link provided.

Visit the forum thread for this session.

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Taking Your Content from Good to Great

Sonia Simone and Stefanie Flaxman

Exfoliate! Based on enthusiastic response from our last session, this week we talked about how to take a piece of draft content and polish it up to something really special.

In this session, Sonia and Copyblogger’s Editor-in-Chief Stefanie Flaxman talk about:

  • Sonia’s “GAS” principle for quality content
  • Checking your work for overused or misused words
  • Content pitfalls to watch out for
  • Cutting the “fluff” (without cutting the meaning)
  • Reader-friendly formatting
  • A quick SEO checklist

Visit the forum thread for this session.

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Content Processes to Increase Your Creative Output

Sonia Simone and Chris Garrett

In-demand creative professionals all have one thing in common: They can produce their creativity on demand.

No matter how good your work, if you aren’t reliable, you’ll have a tough time finding success with content.

Solid content processes can cut the work of creating new content in half -- or better. They’re the keys to producing high-quality work on a schedule … week after week, year after year, whether it’s for your own project, for your company, or for clients.

They’re also absolutely essential to balancing “side hustles” with your main work … without giving yourself a nervous breakdown.

In this session, Chris and Sonia talk about:

  • How to capture your creative content ideas
  • A walkthrough of a content process for blog posts, video episodes, or podcasts
  • Including deadlines in your process (for yourself or clients)
  • Key steps for creating quality work
  • Steps for after you click “Publish”

Visit the forum thread for this session.

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Creating Your Own Custom Productivity System: Part 2

Sonia Simone and Chris Garrett

In this session, Sonia and Chris continue their session on creating your own productivity system, adapting proven techniques and making them your own. They talk about:

  • How to set goals and manage priorities
  • Managing your creative energy
  • Taming the “procrastination monster”
  • Tools and apps to help make your system stronger

Visit the forum thread for this session.

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Creating Your Own Custom Productivity System: Part 1

Sonia Simone and Chris Garrett

There's so much productivity advice out there! Systems and apps and books and special calendars ... all of it designed to turn you into a perfect productivity machine.

But you aren't a machine. And a productivity system you buy "off the shelf" probably won't fit you perfectly.

In this session, Sonia and Chris show you how to create your own system, adapting proven techniques and making them your own. They talk about:

  • The most important elements your productivity system needs
  • Suggestions for tools and apps you may want to incorporate
  • Advice about keeping it as simple as possible (but still get the important stuff done)
  • Special considerations for creative work
  • Thoughts on how to keep your system relevant as your needs change

Visit the forum thread for this session.

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7 Ways to Beat Stress and Overwhelm

Sonia Simone

There’s no doubt about it ... January can be stressful.

Fortunately, stress (even January stress) can be managed. This week, Sonia shares some of her time-tested techniques for making the best of stressful times.

In this session, Sonia talks about:

  • The difference between healthy stress and the toxic kind
  • Strategies for managing overwhelm
  • The hidden gift of stress
  • Getting ruthless with your schedule (particularly useful for the start of a new year)
  • Tips and techniques for self-care

Visit the forum thread for this session.

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