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Welcome to Authority Webinars

Need help creating more content consistently? Building a content strategy that converts prospects to customers? Discovering how to run your business more efficiently? Then you'll find your answers in these in-depth video seminars taught by authorities in content marketing, conversion, small business, and so much more.

How to Avoid Career-Limiting Maneuvers

Sonia Simone and Stefanie Flaxman

Every one of us has done it. We put the work, time, and effort into building a solid professional network -- then make a gaffe that makes us look bad and feel mortified.

But we’ve got your back, and in this session, we spill the beans about the professional behaviors that make us cringe. Because … you never want to make your colleagues cringe.

Sonia and Stefanie talk about:

  • The “unwritten rules” of guest posting
  • Good (and terrible) ways to approach influencers
  • How to make a great first impression
  • The mistakes we see over and over
  • A toxic mindset that can mess up your professional relationships
  • What influential web publishers are actually looking for

We want to help you present yourself as the amazing, smart, and talented person you are. Everyone makes mistakes, but you don’t have to make these mistakes.


The Great Blog Post Tear-Down

Sonia Simone and Jerod Morris

Unsure whether your content is really hitting the mark? Need another set of eyes to tell you what’s working, and what needs some improvement? Join us for a fun (and kind) critique, where we take a look at your blog content and give you our honest take on how you can get it to the next level.

Visit the forum thread for this session.


Replay Q&A for March 24th, 2017

Sonia Simone and Tony Clark

In this Q&A, Sonia Simone and Tony Clark (Rainmaker Digital's COO) answered your individual business questions. Listen to the replay using the player below, or download the MP3 using the link provided.

Visit the forum thread for this session.


Traffic School: The Power of Great Networking

Sonia Simone and Phil Gerbyshak

Ah, “that guy.” You know, the relentless self--promoter whose idea of networking looks a lot like a shark swimming through a surfing competition.

Phil Gerbyshak is the opposite of “that guy.” In this session, he helped us learn how powerful networking and community can be, and taught his ethical approaches to widening your network. He also talked about key tools like LinkedIn.

Visit the forum thread for this session.


Authority Business Coaching: Sangeeta Kumar

With Sangeeta Kumar and Sonia Simone

This is our friendly monthly “hot seat”-style session, which is an exclusive offering for Authority members.

We focused this coaching session on one member’s business, and this month Sonia Simone met with Sangeeta Kumar.

Sangeeta runs Digital Marketing Institute of America. She has an interesting model, using a free Udemy course to develop professionals to work with her digital marketing agency. She’s looking to figure out how to keep generating high-quality educational content in the volume she needs, as well as how to take popular free training and develop a paid offer.

As always, we worked with Sangeeta to help her clarify her goals, identify her assets and constraints, and move forward toward her goals.

To apply to participate in an Authority Business Coaching session, visit this page.

NOTE: Our guest was on an international call -- thank you for your patience with any audio quality issues on the session.


Behind the Scenes with Bob the Green Guy

Sonia Simone and Bob Farnham

So many of us want to “do well by doing good.” Bob the Green Guy is living that dream -- with a site that speaks to his passions and concerns, and allows him a great lifestyle as well. Join us for a behind-the-scenes peek into his journey, and what he’s learned along the way.

Visit the forum thread for this session.

NOTE: Our guest was on an international call -- thank you for your patience with any audio quality issues on the session.


Replay Q&A for February 24th, 2017

Sonia Simone and Sean Jackson

In this Q&A, Sonia Simone and Rainmaker Digital CFO Sean Jackson teamed up to answer your most pressing business questions.

Visit the forum thread for this session.


Traffic School: How to Get Started with Online Ads

Sonia Simone and Loryn Thompson

Traffic School is in session! This week, we talked with Rainmaker Digital’s Data Analyst, Loryn Thompson, about how to get started with online ad buying. That means “buying traffic” on a platform like Facebook or Google.

Why buy traffic? Because it’s one of the most reliable ways to “turn up the volume” on traffic as you need it. You can protect your cash flow, generate more leads to cover quiet months, and develop more control over your business.

In this session, you’ll learn:

  • How to decide which platforms to focus on
  • How content and ads work together for better results
  • The key underlying strategies you’ll use over and over again, no matter what ad platform you choose
  • How to test your ads so you don’t waste tons of money

Visit the forum thread for this session.


Behind the Scenes for the StudioPress Sites Launch

With Sonia Simone, Tony Clark, and Brian Gardner

In this exclusive session, fresh from the launch of a brand-new business line, Sonia takes you behind the scenes with two of the Rainmaker Digital founding partners: Tony Clark, Chief Operations Officer, and Brian Gardner, Chief Product Officer and founder of StudioPress.

In this session, we talked about:

  • What we saw that led us to launch a major new project
  • The in-depth analysis we conducted to decide exactly what the new product should look like
  • The questions we ask when we’re thinking about a resource-intensive new project
  • Making decisions when your business is part of a larger community
  • The most important elements to have in place when you want to tackle something big

Visit the forum thread for this session.


Master Class: Strong Writing Makes Strong Content

Sonia Simone, Robert Bruce, and Stefanie Flaxman

No matter what kind of content you create, improving your writing will make it better.

In this session, Sonia Simone talked with Robert Bruce and Stefanie Flaxman from the Copyblogger editorial team about their favorite tips for more powerful writing.

Sonia, Robert, and Stefanie talk about:

  • The power that comes from finding the perfect word
  • Editing tips to make your writing clearer and more forceful
  • How to avoid pitfalls like hype, jargon, and “corporate cheese”
  • Finding your voice -- or your client’s voice
  • Quick fixes to add punch and power

Visit the forum thread for this session.